Vertical: SEMIBase Year: 2017
Market Size (2017)
$4.24B
Projected (2023)
$9.38B
CAGR (2016–2023)
14.1%
Key Players
12+
The media & entertainment, travel, and tourism industry have been witnessing a huge growth due to the introduction of portable digital cameras for taking pictures and storing them digitally. Earlier, purchasing a digital camera required a lot of investment and maintenance. However, the increased disposable income and the influence of social media for sharing media content has influenced the growth of digital camera and video cameras market positively. In recent years, the trend of sharing media content has raged over the Internet, especially the video content over platforms like YouTube, Facebook, Pinterest, and Instagram. A lot of personalized videos were uploaded using DSLRs, camcorders, and action cameras which included activities such as skydiving, surfing, cycling, mountain climbing, and other adventure sports. These videos grew a lot of attention across the globe and consumers were more attracted towards action cameras for their affordability, compactness, portability, and the ability to record high-resolution videos compared to its traditional counterpart.
An action camera a specialized device to capture high-quality videos at high speed or action. These cameras are equipped with high level of image stabilization and higher frame rates for capturing smoother videos even at high speed, mostly used in adventure activities. GoPro, Inc. was among the first companies to grab this emerging market segment, offering box-styled action cameras that can be mounted either on the body or any other accessory. These factors act as a growth driver for the action camera industry. The action camera market was valued at USD 3,721.5 million in 2016 and is expected to grow with a compounded annual growth rate (CAGR) of 14.21% during the forecast period, 2018–2023. Action cameras are extensively used for leisure and sports activities, vlogging, and professional use. There is a high demand for 4K and 8K resolution action cameras in films production, law enforcement and surveillance, military operations, and medical applications. These use cases pose various opportunities for the growth of action camera vendors.
Although, the action camera market was almost half acquired by GoPro owing to the company’s high-quality and versatile products, there are a lot of new entrants like SJCam, Polaroid, Noise, Xiaomi, and more established players like Sony, Panasonic, Garmin, Nikon and others that are presenting improved offerings in the action camera market. These companies have witnessed Asia-Pacific as the emerging market for action-cameras as most of the Japanese and Chinese companies are launching their offering at competitive prices. The launch of Sony’s action camera series was to compete with GoPro in terms of units shipped. The sales of GoPro had declined in 2017 and 2018 in terms of units shipped, however, it remained a leading player in the action camera market, especially in box-styled action camera in 2017 and 2018.
The Action Camera Market market is projected to grow at a CAGR of 14.1% from 2016 to 2023.
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View Subscription PlansAction cameras are lightweight, compact, and portable devices used to shoot pictures and videos. The action cameras are suitable for recording high-resolution videos which makes them ideal for shooting videos and taking pictures in different locations at high speeds. The action cameras can be used for recording videos or various outdoor activities and adventure sports such as skydiving, skateboarding, mountain climbing, surfing, and many others. These cameras can be easily mounted on bikes, helmets, surfboards, and many others. The increasing use of smart gadgets, growth of the consumer electronics industry, and increasing adoption of technology coupled with increasing social networking websites are expected to drive the action camera market during forecast period. However, the development and adoption of smartphones capable of shooting high-resolution videos is expected to restrain the market growth during forecast period.
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View Subscription PlansThis report applies a rigorous multi-stage research process combining primary interviews, secondary data sources, and bottom-up market modelling to ensure accuracy and completeness across all segments and geographies.
Base Year
2017
Historical Period
2016 – 2016
Forecast Period
2018 – 2023
Primary Interviews
150+
Historical data (2016–2017) and forecast period (2017–2023)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansThe global action camera market consists of various global, regions, and local manufacturers that are continuously developing action cameras based on new technology for global expansion and enhancing their market position. The manufacturers compete based on cost, products, and technology in the action camera market. The growing application scope of action cameras in, media & entertainment, defense industries and personal use is expected to drive the market growth, leading to the development of new products. Moreover, the action camera is being used for capturing videos for various activities including skydiving, parachuting, mountain biking, and other adventure sports.
The companies are primarily focusing on product development and product launches. Various key players in the market are GoPro Inc., Sony Corporation, Garmin Ltd, SJCAM Limited and others. These cameras are used among professionals and individuals for filming various activities. Moreover, technological advancement has improved the quality of the action cameras and reduced their size, made them portable enough to be mounted on helmet and body. The improvement of the global economic scenario combined with technological advancement in the emerging economies like India, South Africa, China, Brazil, Argentina, is likely to fuel the market growth, making it an ideal time to expand action camera market geographically and increase the global market share.
GoPro Inc. (GoPro) is a US-based company that develops, manufactures, and sells cameras, and mountable and wearable accessories in the Americas, Asia-Pacific, and EMEA markets. The company has developed a HERO7 series of action cameras that includes HERO7 Black, HERO7 Silver, and HERO7 under the cloud-connected line of cameras. GoPro Plus is a cloud-based storage solution that allows the subscribers to access, edit, and share content online. The company also provides mounts and accessories that consists of equipment-based mounts comprising handlebars, roll bars, helmets, and tripod mounts such as chest harnesses, wrist housings, and head straps
Sony Corporation manufactures, designs, and develops various equipment and devices for consumers and industrial markets worldwide. The company’s operations are carried through nine main segments—mobile communications, game & network services, imaging product solutions, home entertainment & sound, semiconductor, components, pictures, music, and financial services. Few action cameras that the company offers are HDR-AS300, HDR-AS50R, and FDR-X3000 4K.
Garmin Ltd (Garmin) manufactures, develops, designs, distributes, and markets wearables, communication products, sensor‐based, portable and fixed‐mount GPS‐enabled products, and other navigation and information products. The company operates through five business units: auto, aviation, fitness, marine, and outdoor. The action cameras that the company provides are VIRB Ultra 30 and VIRB 360.
SJCAM Limited (SJCAM) is a Chinese company that manufactures, develops, and sells action and other camera products. The company operates through budget action cameras, dashcams, 4K action camera, camera stabilizers, pro action camera, and body camera segments. It offers different action cameras including M20, SJ5000X ELITE, SJ6 Legend Air, and SJ6 Legend.
Therefore, companies have to focus on developing new hardware and reduce the cost of the devices to compete and hold a stable position in the action camera market.
Threat of New Entrants
The threat of new entrants in the market for action cameras is high as the initial cost required for establishing manufacturing facilities is moderate. The new manufacturers of electronic and optical components must comply with nominal government regulations to manage the use of raw materials required for manufacturing components. Although the established players have a strong hold on the market, new players pose a high level of competition in terms of product selling price. Therefore, the threat of new entrants in the global action camera market is high.
Bargaining Power of Supplier
There are a few established players in the global action camera market including GoPro Inc., Sony Corporation, and PLR Ecommerce, LLC. The raw materials required for manufacturing action cameras include silicon components, basic integrated circuits (ICs), and glass. These raw materials have a low level of differentiation in terms of cost and characteristics. Furthermore, the cost of switching from one supplier to another is moderate due to the low raw material differentiation and high brand identity. Therefore, the overall barging power of suppliers is low.
Bargaining Power of Buyers
The buyers of action cameras have high bargaining power due to the availability of these cameras at different price ranges. This provides customers the option of suitable products from different vendors based on their requirements. The global action camera market is dominated by a few global and regional players, which has increased the popularity of certain brands among the specific consumer base. Moreover, due to the low product differentiation, cost-sensitive consumers can easily switch between available brands. Therefore, the bargaining power of buyers is high.
Threat of Substitute
Mobile phones can be considered as a replacement for action cameras in the future due to rapid technological advancements. However, at present, mobile cameras do not pose a close substitute for action cameras. The consumer base for action cameras includes adrenaline-fueled activities that require specialized cameras for capturing high-speed movements in high-quality format. This consumer base is highly segregated from mobile phone users. Therefore, the threat of substitutes is moderate.
Intensity of Rivalry
The rivalry is high as the global action camera market has a low entry barrier, resulting in high competition among the emerging and established vendors. There are a few major players in the global action camera market such as Sony Corporation, GoPro Inc., PLR Ecommerce, LLC, SJCAM Ltd, Garmin Ltd, and YI Technologies. These players account around 75% of the global action camera market, increasing the competition among other players. The demand for action cameras is high and the cost varies from USD 20 to USD 700, which affects consumer preference. Therefore, the rivalry is expected to increase among the players.
Market estimates by geography (2023)
InsightAsia Pacific leads with $3.76B by 2023.
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View Subscription Plans| REGION | 2016 | 2017 | 2023 | CAGR | SHARE |
|---|---|---|---|---|---|
| Asia Pacific | $1.23B | $2.31B | $3.76B | 17.3% | 40% |
| Europe | $783.10M | $1.34B | $2.07B | 14.9% | 22% |
| Rest of the World | $192.50M | $267.40M | $342.80M | 8.6% | 4% |
| North America | $1.51B | $2.38B | $3.21B | 11.4% | 34% |
| Total | $3.72B | $6.29B | $9.38B | 14.1% | 100% |
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View Subscription PlansTotal Market Size
$9.38B
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| Box Style | $4.08B | 14.9% | 43% |
| Cube Style | $2.49B | 13.7% | 27% |
| Bullet Style | $1.68B | 12.6% | 18% |
| Periscope and 360 Degree | $1.13B | 14.7% | 12% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytical insights on Action Camera Market covering market dynamics, competitive landscape, and strategic outlook.
The Action Camera Market market is projected to reach $9.38B by 2023, growing at 14.1% CAGR. The Box Style segment holds the largest share.
The continuous advancement in the consumer electronics industry has led to the miniaturization of various devices contrary to previous generation devices. The camera segment of consumer electronics has witnessed evolution in terms of product size, quality, and efficiency. The traditional cameras used to be bulky, costly, required tapes for recording, offering low pixel density while zooming. Moreover, the old cameras required cables for charging and transferring images to a computer. However, recent advances in technology have replaced the tapes with microchips & memory cards, increased the pixel quality, reduced the overall size of cameras and increased the affordability of these devices. Additionally, current camera designs are compatible with Wi-Fi, Bluetooth, software platforms and applications that can be operated or accessed with smart devices and smartphones. As a result, advanced devices such as action cameras have witnessed a high degree of development. Currently, the demand for action cameras is increasing among the users in personal as well as professional applications for video recording of various outdoor activities such as biking, sports, and filmmaking. These cameras are used due to their compact size, mountability on helmets, individuals etc., for capturing in 360° view and offering high-quality videos and images.
The action cameras are supported by various professional and personal applications to enable users to capture and process images and videos. One of the emerging trends in the market has witnessed the adoption of 360° cameras with the integration of VR which offers the user a life-like experience of any event. Various companies have launched different action cameras that are compatible with VR technology. For instance, Nikon’s KeyMission 360, 360Penguin, 360FLY 4K VR, GoPro Fusion and other action cameras are compatible with the VR technology. Although these companies have launched VR enabled 360 cameras, the adoption of these cameras is still low among the end-users which is expected to increase during the forecast period. Additionally, a 360-degree camera and its over-capture feature could enhance the VR experience and aid its mainstream adoption in the years to come. Moreover, the ongoing research and development activities for the integration of action cameras with VR, improving battery-life, and image quality is expected to boost the market during the forecast period.
The ownership of smartphones among users is increasing at a rapid rate due to improved camera quality, efficiency, improved battery, low cost, and various other benefits. Companies such as Sony Corporation is continuously improving the quality of its image sensors that can be integrated within the smartphone cameras. Moreover, Sony Corporation supplies image sensors to most of the smartphone manufacturers. Presently, there are various 4K camera phones in the market including Xperia XZ Premium, Huawei P10, Samsung Galaxy S8, Google Pixel XL, LG G6, and iPhone X. These cameras can capture similar quality photos as action cameras. Additionally, the smartphone camera has optical image stabilization which enables the user to capture high-quality videos from the device. As a result, consumers are shifting their preference towards smartphones due to low-cost differentiation of the product and services. Moreover, smartphones offer users the ease of access to various social media platforms from smartphones for uploading and downloading videos and photos on the go. The increasing ownership of highly-functional smartphones in the US and other big market is expected to limit the adoption of action cameras in the forecast period.
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Profiles of 106 companies operating in the Action Camera Market market, including revenue, employee count, and market positioning where available.
Showing 106 of 106 companies
Company Headquarters: Japan Founded:1917 Workforce: ~21,029 Company Working: Nikon Corporation (Nikon), develops, manufactures, designs and sells various optical instruments globally. The company operates through precision equipment, imaging products, healthcare, and industrial metrology segments. The precision equipment segment covers products and services related to liquid crystal display steppers and integrated circuit (ICs). Similarly, the imaging products segment produces imaging products such as digital cameras, lens, and interchangeable lens. The healthcare segment provides measuring, instruments, microscopes and inspection instruments. The industrial metrology and others segment offer, semiconductor lithography systems, glass, ophthalmic lenses, multi-turn absolute encoder and customized products.
Company Headquarters: Netherlands Founded: 1991 Workforce: ~5,144 Company Working: TomTom N.V. manufactures and sells location-based and navigation products and services globally. The company operates through automotive, enterprise, and consumer segments. The automotive segment also sells location-based application components to the automotive customers, including OEMs and tier one vendors. The Enterprise segment serves the non-automotive customers. Additionally, the company also sells smart consumer electronics devices, such as portable navigation devices and sports watches. In addition, the company also provides portfolio of cloud-based services, including parking, fuel price information, electric vehicle stations, and traffic information, speed cameras, and other. TomTom N.V. has various collaboration agreements with Delphi Technologies, DENSO, Baidu, Elektrobit, Zenuity and Qualcomm.
Company Headquarters: Japan Founded: 1919 Workforce: 46,500 Company Working: Olympus Corporation is a Japanese multinational corporation that specializes in manufacturing and selling optical and reprography products, as well as medical and surgical equipment. The company was founded in 1919 and is headquartered in Tokyo, Japan. Olympus Corporation is organized into four main business segments: Medical, Scientific Solutions, Imaging, and Financial. The Medical segment is the largest and most important business segment of the company, accounting for approximately two-thirds of the company's total revenue. The Medical segment includes endoscopy and surgical products, as well as clinical and research microscopes which includes Biopsy devices. Within the Medical segment, Olympus Corporation offers a range of products for minimally invasive surgical procedures, including endoscopes and endotherapy devices. One of the key products offered by Olympus Corporation is its biopsy device, which is used to collect tissue samples from various parts of the body for diagnostic purposes. Olympus Corporation's biopsy device is designed to be used with endoscopes and comes in a range of sizes and shapes to suit different clinical needs. The company has a global presence with operations in various regions around the world. The company's headquarters is located in Tokyo, Japan, and it has several subsidiaries and offices in different countries.
Company Headquarters: China Founded: 2007 Workforce: ~2007 Company Working: SJCAM Limited (SJCAM) is a China based company that manufactures, develop and sells action cameras and other camera products. The company operates through segment that includes budget action cameras, dashcams, 4K action camera, camera stabilizers, pro action camera and body camera. The budget cameras consist of SJ4000 series and SJ5000 series. The dashcam segment consist SJDASH and SJDASH+. The 4K Action Cameras segment consists of M20, SJ5000X ELITE, SJ7 STAR and SJ6 Series. Similarly, the pro action camera consists of SJ8 series and ION LINE (in pipeline). The company sells its product through online channels and operates globally.
Company Headquarters: UK Founded: 2006 Workforce: ~40 Company Working: Veho is a UK based company that develops, manufactures and sells consumer electronics products globally. The company’s product range is segmented into seven categories, that includes, Muvi handsfree cameras, Pebble power banks, M-Series speakers, Z-Series headphones, Kasa Bluetooth smart lighting, and the new Cave smart home security/safety system. The company has various sales offices across the globe including UK, USA, Denmark and Hong Kong, also has 5 warehouses worldwide.
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Group Product Manager HVAC & Fire Protection GMA, Rockwool
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Historical performance and future projections (2020–2030, USD Billion)
Market Size (USD Mn)
