Market Size (2021)
$387.40M
Vertical: ICTBase Year: 2021
Market Size (2021)
$387.40M
Projected (2030)
$1.41B
CAGR (2019–2030)
17.5%
Key Players
5+
The global public cloud market was valued at USD 387.37 billion in 2021 and is expected to reach USD 1,412.40 billion by 2030, with a CAGR rate of 14.2 % during 2022–2030.
The vendor can access businesses' data center infrastructure through the public cloud. All administration, maintenance, updates, and security fall under their purview. The cloud computing industry's technology, goods, and services have grown extensively and varied. This created a multibillion-dollar ecosystem where numerous service providers fight for a constantly growing piece of the cloud market. It is challenging for customers to use and appreciate this cloud ecosystem. Next-generation industrial solutions will be cloud-enhanced and need a platform to demonstrate their capabilities for digital business. Industries are changing their business models and operational procedures due to digital transformation. As external partners, other industries, and customers communicate more frequently, the public cloud is ideal for creating an open intra-company network. From the fundamentals of storage, processing, and networking power to artificial intelligence and natural language processing (NLP), as well as common office applications, public cloud services serve a wide range of tasks.
This study on the global public cloud market provides detailed information on industry trends, market dynamics, market size, competitive landscape, and growth opportunities. This research report categorizes the global public cloud market by service model, organization size, industry and region/country.
By service model the public cloud market has been segmented into IaaS, SaaS, PaaS. The SaaS segment dominated the market in 2021 whereas the IaaS segment is expected to exhibit the highest CAGR during the assessment period.
Based on organization size, the public cloud market has been divided into small and medium enterprises and large enterprises. The small and medium enterprises segment dominated the market in 2021 whereas large enterprises are expected to exhibit the highest CAGR during the assessment period.
By industry, the market is bifurcated into IT & telecommunication, manufacturing, BFSI, retail, healthcare, government, aerospace and defense, and others. The BFSI segment dominated the market in 2021 whereas manufacturing segment is expected to exhibit the highest CAGR during the assessment period.
The regions included in the study are North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. North America is anticipated to dominate the public cloud market in 2021while Asia-Pacific is anticipated to exhibit the highest CAGR during forecast period.
The global market is highly competitive with the presence of several vendors offering feature-rich and innovative solutions to their customers. The major vendors profiled in the study are Alibaba Group Holding Limited, Amazon.com Inc, Adobe Inc, Google LLC, IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc, SAP SE, Fujitsu Limited, and Others.
The Public Cloud Market market is projected to grow at a CAGR of 17.5% from 2019 to 2030.
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View Subscription PlansPublic Cloud Market
Historical performance and future projections (2020–2030, USD Billion)
Market Size (USD Mn)
A third-party supplier manages on-demand computing services and infrastructure in the public cloud, a shared IT paradigm used by numerous enterprises on the open Internet. Users don't need to host these services on-site in their data centre; instead, public cloud service providers may offer cloud-based services such as infrastructure as a service (IaaS), platform as a service (PaaS), or software as a service (Saas) to users for a monthly or pay-per-use fee.
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View Subscription PlansThis report applies a rigorous multi-stage research process combining primary interviews, secondary data sources, and bottom-up market modelling to ensure accuracy and completeness across all segments and geographies.
Base Year
2021
Historical Period
2019 – 2020
Forecast Period
2022 – 2030
Primary Interviews
150+
Historical data (2019–2021) and forecast period (2021–2030)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansThe public cloud market has witnessed significant growth over the forecast period due to increasing penetration of cloud services among smes and increasing demand for AI, machine learning, and the internet of things.There are several domestic, regional, and global players operating in the public cloud market who continuously strive to gain a significant share of the overall market. During the study, Wantstats has analyzed some of the major players in the Public cloud market who have contributed to the market growth. These include Alibaba Group Holding Limited, Amazon.com Inc, Adobe Inc, Google LLC, IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc, SAP SE, Fujitsu Limited, Cisco Systems Inc, VMware Inc, Hewlett-Packard Enterprise, Tencent Cloud, OVH Cloud, LUMEN, Rackspace Cloud Cloud.
Among these, AWS, Microsoft, Salesforce, Google, and Alibaba are among the top 5 players in Public cloud market. These players focus on expanding and enhancing their product portfolio and services to remain competitive and increase their customer base. Additionally, these players are focusing on partnerships & collaborations to expand their business and customer base to enhance their market position.
Amazon's strategy is based on leveraging its technological capabilities. It follows a cost leadership strategy aimed at offering maximum value to its customers at affordable rates. To increase its sales, the company focuses on improving all aspects of customer experience, including affordability, ease of use, and reliability. To enhance its corporate network and increase its technical expertise, Amazon acquires and builds partnerships with several technology giants. It has set several strategic priorities to drive growth and improve revenue in the upcoming years. The company applies product development as a supporting strategy for its business growth
Microsoft’s business strategy is focused on technological innovations, which helps it maintain its position in a competitive environment. The company is focusing on developing its intelligent cloud portfolio by investing heavily in its Windows Server and virtualization platform. The company prioritizes investments to capture the expanding market opportunities through product innovations complemented by acquisitions and partnerships. It strategizes to broaden its product offerings and reach new audiences in the global market.
Salesforce pursues the strategy of expansion and product diversification. It focuses on joint investments and R&D projects as a key strategy to meet its digital vision. The company concentrates on streamlining inventories, and strengthens operational capabilities. It aims to provide differentiated products and services to customers by integrating the latest technologies into existing products.
Google follows both organic as well as inorganic growth approaches. The company invests significantly in R&D in strategic focus areas such as machine learning, cloud, data center, and AI technologies to innovate its products and solutions portfolio. Machine learning techniques are used in advertising tools, data centers, and self-driving cars to drive innovations and maintain a competitive position in the market. Furthermore, Google is making heavy investments to increase its market presence
Alibaba online sales are no longer a choice but a need for brick-and-mortar merchants on the retail side. While such transformation offers great opportunity, it also necessitates concentration, inventiveness, and agility in building the requisite strategic competencies. Their long-term plan is based on environmental, social, and governance obligations. They remain committed to enhancing our leadership and developing core competencies in three key areas: consumer, cloud, and globalization.
Threat of New Entrants
The threat of new entrants in the public cloud market is considerably low as the capital requirement associated with the setup of public cloud services is very high. Moreover, the key players in the public cloud market have established their brand identity through their strong presence in the cloud computing market. Additionally, the monopoly of key players such as Microsoft Corporation, Amazon Web Services, and IBM Corporation makes the entry of new players in the public cloud market difficult. Thus, the overall threat of new entrants in the global public cloud market is expected to be low throughout the forecast period.
Bargaining Power of Suppliers
The suppliers in the global public cloud market are the IT infrastructure and data center facility providers. The capital required to switch infrastructure and data center facility providers is high. However, the level of differentiation between the facility services offered is considerably low, which lowers the bargaining power of suppliers. Thus, the overall bargaining power of suppliers in the global public cloud market is expected to be moderate during the forecast period.
Threat of Substitutes
The threat of substitutes in the public cloud market is generally low. The unique value proposition of public cloud services, which provide on-demand access to computing resources and the ability to rapidly scale infrastructure, is difficult to replicate using traditional IT infrastructure or other alternatives.
Bargaining Power of Buyers
Buyers in the public cloud market have moderate bargaining power. This is because there are many cloud providers to choose from, and buyers can switch between them relatively easily. However, cloud providers have significant switching costs, which can reduce buyers' bargaining power. Additionally, cloud providers offer a range of services, and buyers may be dependent on specific providers for certain services.
Intensity of Rivalry
The rapid increase in the adoption of public cloud services has increased the competitiveness in the public cloud market. The key players in the public cloud market undergo frequent developments and update their services to deliver best-in-class solutions based on the changing market needs. Rivalry among key players such as Amazon Web Services, Microsoft Corporation, and IBM Corporation is high due to continuous developments in cloud computing technology and the high demand for the same. Thus, the overall intensity of rivalry in the global public cloud market is expected to be high during the forecast period.
Market estimates by geography (2030)
InsightNorth America leads with $629.40M by 2030, while Asia Pacific is projected to grow fastest at a 20.1% CAGR.
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View Subscription Plans| REGION | 2019 | 2021 | 2030 | CAGR | SHARE |
|---|---|---|---|---|---|
| North America | $117.70M | $395.80M | $629.40M | 16.5% | 45% |
| Europe | $57.80M | $204.20M | $341.10M | 17.5% | 24% |
| Asia Pacific | $42.20M | $170.20M | $317.50M | 20.1% | 22% |
| Middle East and Africa | $9.80M | $34.20M | $56.50M | 17.3% | 4% |
| South America | $12.20M | $41.70M | $67.90M | 16.9% | 5% |
| Total | $239.70M | $846.10M | $1.41B | 17.5% | 100% |
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View Subscription PlansTotal Market Size
$1.41B
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| SaaS | $736.60M | 16.7% | 52% |
| IaaS | $419.00M | 19.3% | 30% |
| PaaS | $257.10M | 17.2% | 18% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytical insights on Public Cloud Market covering market dynamics, competitive landscape, and strategic outlook.
The Public Cloud Market market is projected to reach $1.41B by 2030, growing at 17.5% CAGR. The SaaS segment holds the largest share.
As per Wantstats analysis, the global public cloud market is expected to grow significantly over the forecast period due to several factors. There are several factors contributing to this, including increasing penetration of cloud services among SMEs and increasing demand for AI, machine learning, and the internet of things. While certain factors data security and data compliance issues to challenge growth has created restraining factor for the public cloud market. Nevertheless, the increasing adoption of internet-of-things to boost demand for public cloud is expected to present lucrative growth opportunities for the players in the global public cloud market.
Cloud computing is gaining popularity because it allows businesses to focus on their most important business events, increasing productivity. A properly implemented cloud provides numerous benefits to businesses, including unlimited computing capacity, simple access to data and apps, cheaper IT expenses, and an increased competitive edge. For SMEs, the public cloud provides the quickest path to adoption and can help them realize returns more quickly because the cloud vendor provides everything needed to build systems and processes in the cloud without SMEs having to invest in the hardware, software, and skills required to build their own cloud platforms. A public cloud solution may be the quickest way to gain better adaptability, cost-effectiveness, and access to cutting-edge technologies.
Furthermore, the last several decades have seen a substantial increase in entrepreneurs with small and medium-sized businesses. Cloud computing services are in high demand due to the benefits they provide, such as cost savings and business flexibility, which are especially beneficial to startups. Because of the growth of these small and medium-sized businesses, the demand for cloud computing services is increasing.
According to a Microsoft Corporation survey, small and medium-sized firms provided almost 76% of any country's economy. Another study found that 79% of entrepreneurs believe technology might make their jobs more fun. Most IT enterprises in SME's require superior cloud computing technologies to flourish their company and leave their footprints in numerous regions. Thus, in small, and medium enterprises there is growing adoption of cloud services.
Cloud computing and the Internet of Things are both dedicated to increasing the efficiency of daily tasks, and the two collaborate. On the one hand, the Internet of Things generates a large amount of data; on the other hand, cloud computing facilitates the movement of this data. Many cloud providers take advantage of this advantage to offer a pay-per-use model in which consumers pay only for the resources they use. Furthermore, cloud hosting as a service lowers its entire cost structure by using economies of scale. Cloud computing also allows developers to store and access data remotely, and it allows developers to implement projects quickly.
Cloud computing is a key enabler of IoT, providing on-demand services to process, analyze, and store data created by IoT devices in a simplified, scalable, and cost-effective manner. Current improvements in cloud computing services such as serverless platforms, FaaS, transactional databases, machine learning (ML), and autonomous data warehousing open new possibilities for IoT data collection and analysis. Additionally, IoT enterprises and companies that deploy their systems and apps on the cloud can cut costs (such as operational and infrastructure costs), which results in cheaper services and goods for the end-users.
Furthermore, the importance of cloud computing in realizing the full potential of the IoT (the Internet of Things) cannot be overstated. Cloud computing and IoT will have a significant impact on the evolution of the internet, as well as the gadgets and businesses that rely on it. It will be extremely beneficial in the path of technological growth as we approach a fully digitalized world that will necessitate interoperability, communication, and a massive data storage system. This, in turn, will have a major impact on businesses since it will pave the way for a whole new world of multi-networking and open service platforms. Thus, the growing adoption of IoT will offer a lucrative opportunity to boost the demand for public cloud services over the forecast period.
The rapid development of the cloud has led to improved product flexibility, cost-cutting, and scalability, but it also poses significant privacy and security issues. Businesses generate vast amounts of data, which is stored over the Internet, raising worries about data privacy and security. Cloud-based services have various advantages; yet one of the most crucial concerns that enterprises confront is data protection. Most organisations are unwilling to permit the transmission of vital data to a third party in order to avoid data breaches or misuse.
Cloud security is typically the top priority for enterprises when allocating IT money. Businesses must protect their cloud-based data and apps against unauthorised and unauthenticated users, identity theft, data breaches, and a lack of a proper security architecture. Since the epidemic, the majority of employees have been working from home, and security and privacy have become increasingly important. In addition to the cloud services that cloud providers protect, enterprises must secure their cloud-based applications. They must ensure that security standards are met and that their security team engages with cloud service providers to build a comprehensive and effective data protection policy. Due to lack of security awareness and the absence of tools and procedures, the organisation may face consequences.
Furthermore, businesses are concerned about governance and compliance. This has been cited as one of the primary reasons for organisations' reluctance to utilise public clouds. A lack of responsibility, the inability of key stakeholders to agree on best practises for cloud compliance, the absence of a defined disaster recovery process, and a lack of training are all common governance challenges.
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Profiles of 103 companies operating in the Public Cloud Market market, including revenue, employee count, and market positioning where available.
Showing 103 of 103 companies
International Business Machines Corporation
Company Headquarters: US Founded: 1911 Workforce: ~2,88,300 Company Working: International Business Machines Corporation (IBM) is a technology company. The Company segments include Cloud & Cognitive Software, Global Business Services (GBS), Systems and Global Financing. The Cloud & Cognitive Software Solutions segment delivers integrated and secure cloud, data and artificial intelligence (AI) solutions to its clients. It comprises three business areas: cognitive applications, cloud & data platforms, and transaction processing platforms. The GBS segment provides consulting, business process and application management services. The Global Financing segment is engaged in financing, which is primarily conducted through IBM Credit LLC, and remanufacturing and remarketing. The Systems segment provides clients with infrastructure platforms to help meet the requirements of hybrid multi-cloud and enterprise AI workloads. It also provides telco consulting services and solutions to help communications service providers (CSP) and media on multiple cloud platforms. Geographically, the company classifies its operations into three segments, namely, the Americas, Europe, the Middle East & Africa, and Asia-Pacific.
Alibaba Group Holding Limited
Company Headquarters: China Founded: 1999 Workforce: ~101,550 Company Working: Alibaba Group Holding Limited engages in online and mobile commerce business through its wide range of products, services, and technology. The company enables merchants, brands and other businesses to transform the way they operate, market, and sell their products and services in China and other countries. It provides the fundamental technology infrastructure and marketing reach, thereby enabling businesses to utilize the Internet to establish an online presence and conduct commerce millions of consumers and other businesses. The company primarily operates through core commerce, cloud computing, mobile media and entertainment, and other innovation initiatives business segments. The core commerce business segment comprises marketplaces operating retail commerce and wholesale commerce in China; and international and cross-border commerce. The cloud segment offers a complete suite of cloud services such as storage and content delivery network (CDN), elastic computing, database, security and management, large-scale computing, and application services. The mobile media and entertainment segment comprise three distribution platforms, namely UCWeb mobile media, game publishing and multi-screen entertainment, content creation, and production companies in film, and music and sports
ADOBE SYSTEMS INC
Company Headquarters: US Founded: 1982 Workforce: ~17,973 Company Working: Adobe is globally recognized as a software company that is engaged in providing a range of products and services used by professionals, online merchants, application developers, and others. Adobe operates through three segments namely digital media, digital marketing, and print and publishing. The company sells and trades its products and services directly to enterprises through its sales channels and to end users through application stores. The digital marketing segment comprises digital advertising and marketing solutions and services. Adobe Systems Inc. develops and markets computer software and operates in digital media, digital marketing, and print and publishing segments. The company markets Adobe Connect, a virtual classroom solution through its publishing segment. Products and solutions offered by Adobe Systems are used by large-, small- and medium-sized businesses and end consumers for creating, managing, and delivering engaging content & experiences across personal computers, smartphones, tablets, and other devices. The products offered by the company are Photoshop, Creative Cloud, Lightroom, Illustrator, InDesign, Adobe XD, Animate, Dreamweaver, Lightroom Classic, and Story Plus among others. The company also provides marketing & analytical solutions such as content management, email marketing, personalization, analytics, advertising, and data management platform. Adobe Systems offers its solutions to media and entertainment, travel and hospitality, retail, telecommunications, high tech, government, and financial sectors. The company markets its products and services via websites, sales force, and field offices, distributor network, value-added resellers (VARs), independent software vendors, system integrators, retailers, software developers, and original equipment manufacturers. Adobe Systems operates in the Americas, Europe, Middle East and Africa (EMEA), and Asia-Pacific (APAC).
Google LLC
Company Headquarters: US Founded: 1998 Workforce: ~118,899 Company Working: Google LLC. (Google) is a multinational enterprise initially incorporated as a privately held company. Later in 2004, the company announced its first public offering. It is known to build technology products and provide services to organize information. The company offers managed services in work and productivity, scheduling and time management, instant messaging and video chats, language translation, mapping, video sharing, note-taking, and photo organizing and editing through various applications. Google offers google search, google now, AdWords, Adsense, double click ad exchange, adexchange, and AdMob. AdMob is a mobile advertising network that enables app developers to monetize and promote their mobile and tablet apps using ads. Google has approximately 16 data centers across the globe. The company operates in Europe, the Middle East & Africa, Asia-Pacific, and the Americas. The company's expertise lies in search engines, ads, mobile, android, online video, apps, machine learning, and virtual reality. Furthermore, the company offers google assistant, a worldwide popular voice assistant platform, which is now available in more than 90 countries, the google assistant now helps more than 500 million people every month to get things done across smart speakers & smart Displays, TVs, phones, cars and more.
Applus+
Company Headquarters: Madrid Founded: 1996 Workforce: ~ 25,000 Company Working: Applus+ is a leader in the testing, inspection, and certification sector. Applus+ is a trusted partner, enhancing the quality and safety of clients’ assets and infrastructures while safeguarding their operations and improving their environmental performance. Its innovative approach, technical capabilities, and highly skilled and motivated workforce assure operational excellence across multiple sectors in more than 70 countries. Applus+ offers a complete portfolio of solutions that address a range of needs, from asset integrity management to statutory compliance-based inspections. It places a strong emphasis on technological development, digitalization, and innovation, as well as having the latest knowledge of regulatory requirements.
TUV SUD
Company Headquarters: Germany Founded: 1866 Workforce: ~26,000 Company Working: TUV SUD is a global testing, inspection & certification provider company. TUV SUD divided its operations into three segments including industry, mobility, and certification. Further, it offers auditing & system certification, testing services, product certification, inspection, technical advisory, global market access, training, risk management services for chemical & process, manufacturing, retail, consumer goods, energy, mobility & automotive, infrastructure & rail industries globally. TUV SUD provided more than 605,000 certificates to approximately 1,000 locations worldwide.
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