Vertical: SEMIBase Year: 2018
Market Size (2018)
$2.53B
Projected (2025)
$4.88B
CAGR (2017–2025)
9.6%
Key Players
13+
Walkie-talkies are wireless, hand-held radios that comprise a speaker, microphone, battery, antenna, receiver, transmitter, some circuitry, and push to talk (PTT) button. These parts work together to create useful radio signals. Walkie talkies are designed primarily for short-range communications, in which groups of people are within a few miles of each other. Basically, all walkie-talkies are made to work on specific frequencies that the government of every country has reserved for different types of transmissions. For instance, policemen and firefighters have their own frequencies so that business and public signals do not interfere with emergency communications. In the US, the primary frequencies designated for general public use are called Family Radio Service (FRS) and General Mobile Radio Service (GMRS).
The various factors contributing to the adoption of walkie talkies are usage of digital walkie talkie for security purposes, and also it is considered as a cost-effective medium for short-distance communication. Furthermore, development of two-way smart radios is expected to act as an opportunity for companies operating in the global walkie talkie market. However, range and bandwidth limitations are expected to hamper the growth of the market in the coming years.
This study on the global walkie talkie market provides detailed information about industry trends and dynamics, market size, competitive landscape, and growth opportunities. This research report segments the global walkie talkie market by type, ownership, end user, and region/country. Based on type, the market has been segmented into analog and digital. The analog segment accounts for the largest market share of 56.8% in 2018, with a market value of USD 1,437.2 million. By ownership, the market has been segmented into license free and licensed. The licensed segment is expected to register a higher CAGR of 10.75% during forecast period. The end users for this market are enterprises/commercial, law enforcement & security, consumer/personal use, aerospace & defense and others. The enterprises/commercial segment accounted for the largest market share of 32.1% in 2018.
The major vendors profiled in this study are Motorola Solutions, Inc., Cobra Electronics, Hytera Communications Corporation Limited, JVCKENWOOD, Icom America Inc., Tait Communications, Kirisun Communication Co., Ltd, Shenzhen Hqt Science & Technology Co., Ltd, Uniden America Corporation, Wintec, Yaesu USA, and Garmin Ltd.
The Walkie Talkie Market market is projected to grow at a CAGR of 9.6% from 2017 to 2025.
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View Subscription PlansA walkie talkie is a compact, wireless, wearable, battery-operated, and portable two-way communication device. Walkie talkies can also be used as a transmission device for communication among more than one or a group of people and are primarily used for security purposes. A walkie talkie has a half-duplex channel and uses a push-to-talk (PTT) system, which indicates that only one walkie-talkie on a channel can transmit a signal at a time although many radios can receive that same signal. Enterprises in the aerospace & defense sector, and law enforcement and security bodies have adopted walkie talkies to allow their employees to communicate efficiently in and around their indoor and outdoor structures. Moreover, walkie talkies are extensively used by police and fire brigade, large manufacturing industries, big resorts and hotels, airports, railway departments, event management firms, and trekking groups, among others.
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View Subscription PlansThis report applies a rigorous multi-stage research process combining primary interviews, secondary data sources, and bottom-up market modelling to ensure accuracy and completeness across all segments and geographies.
Base Year
2018
Historical Period
2017 – 2017
Forecast Period
2019 – 2025
Primary Interviews
150+
Historical data (2017–2018) and forecast period (2018–2025)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansThe global walkie talkie market consists of various global and regional service providers who are continuously evolving to enhance their market position. The use of digital walkie talkie as a security device and cost-effective medium for short-distance communication are the key factors that are aiding the market growth. However, range and bandwidth issues are expected to limit the growth of the market during the forecast period. The walkie talkie manufacturers compete on the basis of technology, efficiency, and reliability of products to sustain in the market. It is important for walkie talkie manufacturers to provide products or solutions according to the need of the industry and customers and advanced technology to maintain their market position and gain a competitive advantage. Vendors in the walkie talkie market are focusing on improving their technologies and upgrading products as well as expanding into the developing economies.
Motorola Solutions, Garmin Ltd, Cobra Electronics, JVCKENWOOD Corporation, ICOM Inc, TAIT Communications, Kirisun Communications, Shenzhen HQT Science and Technology, Uniden Holdings Corporation, Wintec Co., Ltd., YAESU, Hytera Communications Corporation Limited, and Midland Radio Mossy Oak are the major players in the market, competing in terms of variety of walkie talkie and component, as well as its efficiency, reliability, affordability, and advanced technology. Their primary focus is to provide advanced products to aid secure communication with advanced equipment. Although global players are dominating the market, a few regional and other local players with limited market share also have a prominent presence in this market.
The major players would look to strengthen their global presence through mergers and acquisitions of local and regional players; they are expected to expand their presence and solutions in those countries during the forecast period. The improvement of the global economic scenario combined with technological advancement in emerging economies such as Brazil, India, China, Singapore, the Netherlands, Sweden, Italy, and other countries, is likely to fuel the market growth, making it an ideal time to expand the walkie talkie market geographically and increase the market share. Therefore, vendors must develop new technologies to stay at par with emerging technology trends that could affect the competitiveness of their product lines in the market
Threat of New Entrants
The walkie talkie and other radio communication equipment are highly capital intensive and well-regulated businesses. The development of walkie talkie requires a high technical expertise and continuous technological innovation in line with the evolving wireless communication technologies, which restricts the entry of new players to the market. Therefore, the new entrants are expected to present a low threat to the major stakeholders of the market. Bargaining Power of Suppliers
The bargaining power of suppliers of the global walkie talkie market is low, and it is expected to remain the same during the forecast period. The components used in walkie talkies have a low differentiation; furthermore, the concentration of suppliers in the market is significantly high and register a high degree of competition; these reduce the bargaining power of the suppliers. Moreover, the major manufacturers engage in vertical integration and the other suppliers enter into long-term agreements with the manufacturers, which, in turn, makes the switching costs high. These factors lower the power of the suppliers to dictate the prices in the global walkie talkie market. Bargaining Power of Buyers
The major end users of walkie talkie are enterprises, law enforcement agencies, security and surveillance bodies, and the government and transportation sectors, among others. The buyers have a low price sensitivity and have a concentrated presence in the walkie talkie market; moreover. Furthermore, the buyers possess considerable product-related information which helps them to compare similar available options as the purchase volumes of these is high. Therefore, the bargaining power of buyers is high and it is expected to remain same during the forecast period. Threat of Substitutes
The threat of substitutes for walkie talkie is high owing to the wide availability of smartphones in the market. The threat for market players within the industry is the rising ownership of smartphones, and inexpensive communication services for a long term. As smartphones users do not require a license to establish communication unlike walkie talkie, the smartphone is considered an alternative to walkie talkies. However, the walkie talkie market is expected to receive heavy investments from numerous players to develop innovative products for various radio communication applications during the review period. Intensity of Rivalry
The rivalry between existing players in the walkie talkie market is expected to be high due to the limited number of manufacturers. The existing market players are continuously targeting the same consumer base and entering into contracts with them. Major players adopt strategies such as product differentiation and diversification to gain market share. Furthermore, these companies are constantly focusing on research and development to overcome the technical challenges faced by the radio communication equipment.
Market estimates by geography (2025)
InsightNorth America leads with $1.77B by 2025, while Asia Pacific is projected to grow fastest at a 11.4% CAGR.
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View Subscription Plans| REGION | 2017 | 2018 | 2025 | CAGR | SHARE |
|---|---|---|---|---|---|
| North America | $892.47M | $1.20B | $1.77B | 8.9% | 36% |
| Asia Pacific | $497.07M | $731.55M | $1.18B | 11.4% | 24% |
| Europe | $667.75M | $914.99M | $1.38B | 9.5% | 28% |
| Rest of the World | $292.70M | $385.26M | $556.88M | 8.4% | 11% |
| Total | $2.35B | $3.23B | $4.88B | 9.6% | 100% |
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Analytical insights on Walkie Talkie Market covering market dynamics, competitive landscape, and strategic outlook.
The Walkie Talkie Market market is projected to reach $4.88B by 2025, growing at 9.6% CAGR.
A digital walkie talkie enables secure communication and offers new functionalities such as GPS tracking, complex call group functionality, and individual calling among others. By using secure channels and data encryption of digital walkie talkie, schools, hospitals, security companies, and other organizations can safely and privately communicate without any interference. Digital two-way radio systems are used for ensuring the highest level of security within military forces, police services, and public and private security agencies. It enables applications including the protection of critical infrastructure, borders, transport, communication, and utility services. It is also used for public safety at air and seaports, research facilities, government buildings, military bases, transport and utility infrastructure, stadiums and entertainment venues. These walkie talkies are also beneficial during oil and gas processing and supply installations, in data centers, cash warehouses, secure storage facilities, research facilities, shopping malls as well as ensuring communication during VVIP visits.
Two-way smart radios are walkie talkies that are equipped with embedded LTE connectivity which enables a user to connect through virtual voice control. Two-way radios help the user in delivering voice and data to first responders. These also possess a touchscreen user interface which can also be used in rain and while wearing gloves, to enable fast navigation. The development of two-way smart radios is expected to overcome the issues of bandwidth and frequency and help in reducing the transition from walkie talkies to smartphones. Although, there are not many two-way smart radios and there is a lack of awareness about these products, yet some of the companies are engaged in the production of smart two-way radios. In October 2019, Motorola Solutions launched APX NEXT, a next-generation, mission-critical Project 25 (P25) public safety radio with LTE for enhanced communications and data-centric application services.
The range of walkie talkies is between 6km and 12km. There are two types of radio frequencies; very high frequency (VHF) radio and ultra-high frequency (UHF) radio. VHF radios operate at 126 to 174 MHz and UHF radios operate at 400 to 512 MHz. These frequency ranges restrict the optimal usage of walkie talkies in the presence of barriers. If there are no obstructions, walkie talkies can communicate optimally without any deterioration in voice quality. A walkie talkie with a range of more than 8 km may only have coverage of about 3 to 4 km which is a very short distance to communicate. As compared to mobile phones, walkie talkies are not able fulfil long-distance communication due to short and limited frequency range. This is one of the major restraining factors that slow down the growth of the walkie talkie market and increases the adoption of cell phones. As modern cell phones are getting affordable, with improved battery life, and highly packed features, the adoption of cell phones, especially smartphones has increased remarkably. Moreover, several mobile applications allow push-to-talk (PTT) communication using Bluetooth connectivity. This enables smartphones to act as walkie talkies. Mobile phones provide a lager range and bandwidth, and also give other new functionalities such as video calls which facilitates better communication.
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Profiles of 107 companies operating in the Walkie Talkie Market market, including revenue, employee count, and market positioning where available.
Showing 107 of 107 companies
Company Headquarters: China Founded: 1993 Workforce: ~8,436 Company Working: Hytera Communications Corp. Ltd is a leader in walkie talkie manufacturing and distribution. The company engages in the development and sales of wireless communication equipment. The company’s product portfolio of wireless equipment includes mine walkie-talkies, explosion-proof wireless products, radio communication equipment, and other accessories. Some of the major clients of the company operate in public security, utility, transportation, business enterprises, and government sector. The company also offers solutions for video surveillance systems. The company operates globally with major revenue generation from Asia especially, China.
Company Headquarters: Japan Founded: 1966 Workforce: 789 Company Working: Uniden Holding Corporation is a prominent developer, manufacturer, and seller of telecommunication radio equipment and solutions. The company has two major business segments; electronics and real-estate business. The electronics business segment is responsible for the development, marketing, and sale of marine electronics, cordless telephones, digital consumer products, two-way radios, CB radios, and scanners among others. The company has major business operations domestically as well as in North America, Oceania, Europe, the Middle East & Africa, Asia, and southeast Asian regions.
Company Headquarters: Japan Founded: 1954 Workforce: 624 Company Working: ICOM Inc. is a manufacturer of wireless communication products. The product portfolio includes land mobile radios, amateur radios, marine radios, navigation products, aviation radios, communications receivers, wireless local area network (LAN), and session initiation protocol (SIP) telephone equipment. The above mentioned products are further segregated into handheld and analog categories. The company has presence in around 80 countries. It has sales subsidiaries the US, Australia, Germany, Spain, and China. In FY 2019, Japan region has accounted for 45% of the company’s revenue.
Company Headquarters: Japan Founded: 2008 Workforce: 16,939 Company Working: JVCKENWOOD works in designing, manufacturing, and selling automotive products, home appliances, and wireless systems devices. The company has two different brands covering different markets. One is JVC which provides in-car entertainment products, healthcare, consumer electronics such as camcorders, visual systems, headphones/speakers, projectors, and television. The other one is Kenwood which provides in-car electronic products and professional communication. Walkie talkies or two-way radios are sold by Kenwood under its professional communication segment. The professional communication segment further includes digital radios, license-free radios, analog radios (LMR), and amateur radios. The company has presence in Asia-Pacific, the Americas, Europe, and other regions.
Company Headquarters: US Founded: 1959 Workforce: ~100 Company Working: Midland Radio Corporation is the US-based affiliate of an international group of companies i.e. Haas Outdoors, Inc. spanning across North America, Europe, and Asia. The company is a leading manufacturer of two-way radios and weather alert radios. The product portfolio includes two-way radios, citizen band (CB) radios, micromobiles, P25 technology devices, mobiles and base stations/repeaters, amateur radios, and weather radios. The products sold to the retails of consumer electronics, sporting goods, specialty outdoor and many others nationwide.
Company Headquarters: US Founded: 1965 Workforce: ~50 Company Working: Yaesu is an emerging wireless communication equipment provider and a popular brand in the US that develops and distributes high-frequency radio communication equipment. The company’s product portfolio includes digital radios, HF transceivers, receivers, rotators, VHF/UHF handhelds, and VHF/UHF mobile transceivers. The company has offices and distributors located in Europe, Asia, and North America.
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Historical performance and future projections (2020–2030, USD Billion)
Market Size (USD Mn)
