Asia Pacific Alcohol Ethoxylates Market Outlook

the asia pacific alcohol ethoxylates market is expected to witness a healthy growth in the forecast period 2018-2032, owing to the increasing investments in the agriculture sector and the increasing demand for quality crop protection solutions. growing industrialization in the region, leading to higher demand for surfactants is likely to spur the growth of the market. alcohol ethoxylates (ae) are derivatives of fatty alcohols that are modified with ethylene oxide. they act as surfactants, wetting agents, emulsifiers, dispersants, and solvents among other uses. alcohol ethoxylates are biodegradable, thus making them ideal for environmental concerns. they are non-toxic and non-irritating making them highly in demand in a number of industries. due to the rising demand for sustainable ingredients in the food sector, algae-based alcohol ethoxylates are gaining widespread popularity. these types of alcohol ethoxylates are completely renewable and are free of toxic elements. based on end-user, the alcohol ethoxylates market is segmented into home care, agriculture, personal care, pharmaceutical, oilfield chemicals, rubber processing, and metal working fluids. growing awareness among the consumers about health and hygiene has a positive impact on the personal care sector, thus resulting in increasing demand for alcohol ethoxylates that can be found in a variety of products such as, skin care, facial cleansers and general cleansing agents. this has promoted the growth of the alcohol ethoxylates market in the region. furthermore, stringent regulations regarding the use of chemicals in various markets have necessitated the use of safe and eco-friendly products including alcohol ethoxylates, which further boosts its demand in the market. this has led to increased innovation in the production of sophisticated products. as a result, the alcohol ethoxylates market is expected to witness positive growth in the forecast period 2018-2032.