Australia Alcohol Ethoxylates Market Outlook

alcohol ethoxylates (ae) are a type of surfactant derived from alcohol and polyethylene glycol (peg). they have multiple applications in many industries including home and personal care, agriculture, paint and coating, industrial cleaning, pharmaceuticals and oilfield chemicals. the australian alcohol ethoxylates market is anticipated to register a steady growth over the period 2018-2032. the increasing demand for products such as detergents, surfactants, and specialty chemicals, has been the driving force of the australian ae market. the use of ae helps manufacturers to improve the performance of surfactants and other chemicals in a variety of applications to reduce costs and meeting consumer demands. furthermore, the growing use of ae in end-user industries like household and personal care, agricultural, food and beverages, food processing, and oilfield chemicals are expected to drive the demand of ae in australia. in addition, government regulations regarding the use of surfactant based products and rising awareness about consumer benefits from advanced surfactant products are expected to drive the demand of ae in australia. moreover, rapid industrialization and changing consumer preferences for home and personal care products are expected to grow the demand for ae in the forecast period. however, rising raw material cost of ethanol and ethylene oxide, environmental and health concerns due to the use of ae, and emergence of new technologies such as bio-based and food-based surfactants, can act as a restraint in the growth of the ae market. therefore, with the rising demand of ae in the forecast period, it is anticipated that the australian ae market will register a steady growth. companies such as basf, solvay, huntsman corporation, and evonik industries have increased their production capacities of ae and set up new plants as potential strategies to flourish in this market.