Australia Alcohol Packaging Market Outlook

alcohol packaging in australia is one of the most dynamic markets of 2018, with continuing shifting trends in packaging styles, materials, and design elements. innovations from product manufacturers combined with changes in consumer preferences have set the stage for a competitive and constantly evolving market. the outlook for australia’s alcohol packaging market from 2018 to 2032 offers a hint of the possibilities in store for the industry. australian consumers are increasingly recognizing the significant role of packaging in the overall impression of a product, and this is seen in the rising demand for packaging that not only looks attractive, but also highlights product branding, responsible consumption protocols, and value-added features. willingness to try new products has also presented unique challenges and opportunities, with consumers expecting faster, more efficient packaging options. in terms of materials, metal and glass containers are still popular choices among consumers. however, in an effort to reduce their carbon footprint and meet other objectives, wine and beer makers are increasingly investing in lightweight, recyclable materials like aluminum, pet and hdpe. liquid sugar is also gaining ground as an alternative to petrochemical-based sugar syrups and chemicals for various uses. innovation and convenience play a major role in product packaging, as busy consumers increasingly look for bottled and canned drinks that require minimal time and effort to open and consume. barriers to large containers are being broken, with larger single-serve packaging becoming more commonplace. in response, companies have sought new and ingenious packaging solutions that optimize space and meet sustainability goals, such as compostable containers, recycled materials, and ‘small is beautiful’ packaging. keen competition and a wide range of product offerings give australian consumers a broad range of options in the alcohol packaging market. in the next decade, packaging choices are likely to become even more diverse, with more sustainable materials used, innovative features and formats introduced, and greater convenience offered. the outlook is certainly positive for the australia alcohol packaging market and a bright future is expected.