Australia & New Zealand Hookah Mixes Market, By Product Type, 2021-2028

Growth Outlook

• The 2028 portion of the Australia & New Zealand Hookah Mixes Market, By Product Type, 2021 market is on a steady long-term growth path. Segment value stands at roughly USD 15 Mn in 2026 and is projected to reach USD 16 Mn by 2028 — a gain of about 9% over the forecast period, translating to a CAGR in the mid-single digits.
• The demand for Australia & New Zealand hookah mixes is expected to experience significant growth in the coming years. This can be attributed to the increasing popularity of hookahs among young adults and its growing acceptance as a social activity.
• What the regional split looks like (2026): Tobacco-Based leads, holding roughly 70% of segment value — the single largest regional share. Non-Tobacco-Based is the second-largest contributor. Shisha Molasses, Others and Steam Stones make up the remainder, in descending order.
• By 2028, Tobacco-Based alone is expected to reach USD 11 Mn, with Non-Tobacco-Based at USD 2 Mn.

Market Dynamics

The demand for Australia & New Zealand hookah mixes is expected to experience significant growth in the coming years. This can be attributed to the increasing popularity of hookahs among young adults and its growing acceptance as a social activity. Hookahs have been a part of traditional Middle Eastern and Mediterranean cultures for centuries, but now they have become a global phenomenon and are gaining a strong foothold in the Oceania region. One of the key product types in the Australia & New Zealand hookah mixes market is tobacco-based mixes. These mixes contain flavoured tobacco, also known as shisha or mu'assel, which is the primary ingredient in hookah smoking. Tobacco-based mixes are available in a variety of flavours, ranging from traditional ones like mint, apple and grape to more unique and exotic flavours like mango, blueberry and chocolate. The wide range of flavours and the social aspect of hookah smoking are driving the demand for tobacco-based mixes in the Australia & New Zealand market. However, with the increasing health concerns associated with tobacco consumption, there has been a rise in demand for non-tobacco based mixes as well.

These mixes are made using herbal and fruit ingredients and do not contain any tobacco. They are gaining popularity among health-conscious individuals who still want to enjoy the hookah experience without the risks associated with tobacco. Non-tobacco based mixes also offer a wider range of flavours and are seen as a more socially acceptable option, especially in smoke-free environments. Another product type gaining traction in the Australia & New Zealand hookah mixes market is CBD-infused mixes. CBD, or cannabidiol, is a non-psychoactive compound found in the cannabis plant known for its therapeutic properties. CBD-infused hookah mixes offer a unique and relaxing experience for users, without the mind-altering effects of traditional tobacco mixes. With the growing trend of CBD consumption, the demand for CBD-infused hookah mixes is expected to increase in the coming years. In conclusion, the Australia & New Zealand hookah mixes market is witnessing a significant demand for a variety of product types, driven by the diverse preferences of consumers. As the market continues to evolve, the demand for these products is expected to grow, providing new opportunities for manufacturers and retailers in the industry.

Research Methodology

Figures reflect Wantstats’ original market research and forecasting models, compiled as part of the Wantstats research archive and published in 2024.