Canada Print, Newspapers & Magazines Market Outlook

The demand for canada’s print, newspapers and magazines have been on a steady decline since 2014 due to the increased digitally native consumption of media content. however, despite the decrease in traditional subscriptions, there is renewed hope for the sector with young canadians being more likely to purchase physical copies of books and magazines. additionally, with advancements in digital printing technology, the production costs have become more manageable, which will allow for more economical pricing of print publications in the market. looking forward to 2018-2022, we can expect the market to continue to adjust to the shift in demand for print publications. this could mean an increase in industry consolidation as well as shifts towards more digital channels. in terms of consumer demand, there will likely be increased focus on attention-grabbing content and magazines which can provide a unique and immersive experience for the reader. moreover, due to the large amount of content already available online, readers may be more likely to pay for tangible, offline copies of their favourite publications as well as more specialized magazines geared towards specific audiences. furthermore, the canadian government is actively encouraging businesses to increase their focus on export markets, which will likely see print publications finding new audiences globally. this increased focus on export markets could also lead to the establishment of more partnerships between canadian publishers and international organizations such as the united nations educational, scientific and cultural organization (unesco). by 2028-2032, it is likely that the demand for print publications will continue to adjust, and the sector will become more promising for entrepreneurs and investors. technological advancements in digital printing, as well as a continued focus on exporting canadian publications, could contribute to the increase in profitability for the print industry. consumer demand may also shift towards more specialized niche publications, as consumers seek to stay abreast of the latest news and trends and consume content tailored to their interests. overall, while traditional subscriptions have been trending downward in recent years, there is increasing potential in the print industry. future revenue opportunities may come from export markets, subscription models, and the production of specialized, immersive content. therefore, canada’s print, newspapers, and magazines markets should remain a viable option for investors and entrepreneurs throughout the 2018-2032 time frame.