China Amaranth Market Outlook

china's amaranth market is expected to experience exponential growth over the span of the next 12 years, from 2018 until 2032. the country is the world's largest producer of amaranth, accounting for 80 percent of global production in 2017. additionally, due to the growing popularity and increasing demand for healthy snacks and organic foods, the production and trade of amaranth is expected to increase steadily in the near future. the primary driver for this growth is the rise of health-conscious consumers who recognize the nutritional value of the ancient grain. according to the international food policy research institute, chinese consumers now prefer amaranth, compared to other grains, due to its high protein quality and more diverse flavors. moreover, chinese consumers are turning to amaranth as a substitute for traditional grains such as rice and wheat. this shift in dietary preference has created an increased demand for amaranth-based products, such as cereals and snacks, in china. also, due to its high nutritional content and its %healing properties, amaranth has become a favorite among china's pharmaceutical market. amaranth is gaining traction in states such as shanghai, where recently, the private owned ”amaranth” corporation has developed a unique medicine containing amaranth extracts to treat gastrointestinal disorders. in addition, greater research and development into amaranth-based products has led to the launch of decentralized commercial production of amaranth in different parts of the country. for instance, in guangdong province, a new biotech centre has been established to advance new-age food products, including amaranth-based items. china's amaranth market is further expected to grow due to the increased global demand for organic and healthy snacks. the projected growth of the chinese market for amaranth-based products is impressive, and is projected to reach at least us$ 300 million by 2032. this forecast is supported by the growing interest in amaranth, coupled with the large-scale investment from the chinese government, which is trying to increase the consumption of local grains. as such, it can be concluded that china's amaranth market is poised for an impressive growth in the near future due to the rising demand for healthy snacks and foods from chinese consumers, the growing popularity of amaranth-based products, and increased investment from the chinese government. this is expected to drive the chinese amaranth market to reach us$ 300 million by 2032.