Europe Alpha-Methylstyrene Market Outlook

the europe alpha-methylstyrene (ams) market is estimated to be the world’s second-largest producer and consumer of the product. it accounts for a notable share of the global production and consumption. the region’s strong presence in the production of aromatic compounds has enabled it to become a major contributor to the global ams market. a wide range of applications across various industries has been identified to significantly contribute to the europe ams market. the automotive sector is the major consumer of ams in the region. the demand for lightweight and fuel efficient, as well as luxury vehicles, is likely to rise in the region with a favourable government policy and huge investments in the sector. this is expected to elevate the demand for the product from this sector. another key market, which has been identified to significantly contribute to the europe ams market, is the cosmetics and personal care industry. the increasing innovations in the sector, primarily driven by the affluent population, are likely to be a major growth accelerator in the europe ams market. the europe ams market is likely to remain opportunistic throughout the forecast period, with the region’s gradual shift towards green and sustainable technology. regulations and introduction of new standards point towards better sustainability. the market is also expected to benefit from the rapid innovation in areas of production, such as chemical catalysts and reactors. on the supply side, europe ams is likely to be supported by competitive imports from the middle east, asia pacific, and the u.s. despite being an essential raw material of a wide range of industries, the regional markets are expected to remain increasingly consolidated. this is likely to be driven by the presence of a limited number of market participants, providing minimal competitive pressure within the supply chain. overall, the market outlook for europe ams over the forecast period 2018-2032 is expected to be highly promising. factors such as the strong regional demand from major end-use industries and the increasing availability of competitive imports are likely to sustain the demand for the product within the region.