France Amaranth Market Outlook

france is the second largest consumer of amaranth in europe and the ninth in the world. as the country is a leading importer of the crop, demand for amaranth’s nutrient-rich products is encouraging. with heightened consumer awareness of the health benefits and numerous personal health-related benefits, france’s demand for amaranth is estimated to rise over the next decade. france’s commitments to the paris agreement and the european union’s renewable energy directive both support the trend towards sustainable food production, creating an environment that encourages the development and consumption of amaranth products. in 2018, the government of france introduced a national plan to reduce the dependency on imported crop seeds and to focus more on the production of nutritious grains, such as amaranth and buckwheat. this will further contribute to the growth in amaranth demand in the country. development of convenient food products is another contributing factor to the increasing demand for amaranth in france. supermarkets, health food stores, and online websites are increasingly offering a variety of amaranth-based food products. ancient grain-based products such as amaranth-based health bars, cookies, and porridges have become popular in the country. the product uniqueness and health benefits associated with them are supporting the country’s demand for amaranth. the innovation in the food and nutrition industry is also driving up the demand for amaranth.hanumerous food manufacturers in france and europe are using the grain as a major ingredient to enhance the nutritional value of their products. with the rising demand for nutritious food, manufacturers are increasingly focusing on the use of amaranth in their products. overall, the demand of amaranth in france is expected to remain strong over the next decade due to its high nutritional content and the consumer’s increasing preference for healthy products. the government’s support to reduce the country’s dependency on imported crop seeds and to focus more on the production of nutritious grains, such as amaranth, is likely to further stimulate the growth of the market.