the market outlook of france potato protein market from 2018 to 2032 is expected to be positive. the demand of potato protein is driven by its nutritional value and versatility that can complement a range of food products. increasing capacity of production of potato protein from the france manufacturers and its application in various food and nutritional products are likely to propel the market growth from 2018 to 2032. potato protein is one of the most adaptable sources of vegetable proteins, globally and it is used as an ingredient in a wide range of products including extruded snacks, bakery products, meat alternatives, vegetarian foods, and more. the products are gaining acceptance in the european markets due to the high nutritional content of the potato proteins such as carotenoids, flavonoids, vitamins, minerals, fibers, carbohydrates, lipids, and amino acids. the increasing initiative from the government to promote healthy eating habits have encouraged the food and beverage manufactures to incorporate potato proteins in their products as an alternative to animal-based proteins. this is expected to drive the demand for potato proteins in france during the forecast period. the upsurge in convenience food consumption in france has propelled the growth of potato protein market. consumers are increasingly preferring snack foods over traditional food items. since potato protein is a great source of nutrition, the healthy attributes of potato protein and its advantages over other proteins have driven food companies to include them in their products. furthermore, r&d activities by manufacturers, to develop novel applications of potato protein, is also anticipated to bolster its sales over the forecast period. the overall market of potato protein in france is expected to witness a positive growth rate during the forecast period from 2018 to 2032. the expanding food & beverage industry in france is set to boost the sales of potato protein in the near future. major players in this market are focusing on partnerships and hybrid marketing strategies to expand their reach in the market. the increasing preference for premium quality products is luring a large chunk of the population to buy potato proteins as a healthier alternative to animal protein. thus, the growth of the market is significantly driven by increasing health-consciousness among consumers in france.
