Global False Eyelashes Market Outlook

The chart displays data for global false eyelashes market for the years 2018 to 2032, wherein the market size was usd 1,513.39 million in the year 2022, and the cagr was estimated to be 6.82% during the forecast period 2023 to 2030. false eyelashes are defined as artificial eyelashes, which are worn to define the eyes and to thicken the upper and lower lash line. false eyelashes are worn with the help of a special glue and can be self-applied. the product majorly is categorized into two types: strip lashes and individual lashes. strip lashes are worn directly across the eyelashes while the individual eyelashes need to be applied each separately. false eyelashes are available across the globe in a huge variety of designs, colors, lengths, and material-type the innovations in the cosmetic product lines have had a positive impact and it helped in attracting customers to this market. the trade of eye-makeup products is experiencing a surge based on the attractive product line offered by the companies. the global increase in the export volume of luxury eye makeup depicts the high demand from the consumers’ side across various regions. thus, the sales of eye cosmetics such as false eyelashes is anticipated to act as a major market driver during the forecast period. influence of social media and innovative marketing strategies is anticipated to create an opportunity for market players operating in false eyelashes market. however, increase in demand for permanent natural eye-lash extensions is anticipated to restrict the growth of the global market during the forecast period the overall impact of covid-19 pandemic on the pricing of false eyelashes was likely to be minimal. however, issues such as supply chain disruptions, logistics, and limited availability of raw materials and labor are expected to cripple the growth of the global false eyelashes market up to some extent. with barriers to cross border transportation of the commodities in the pandemic situation, the manufacturers are highly dependent on the local raw material suppliers, which increases the bargaining power of suppliers. to gain dominance in the market, it was witnessed that various producers were keeping their profit margins low. manufacturers and producers on third-party e-commerce channels have reduced their prices on online websites.