the italy power tools market was valued at around us$ 790.5 million in 2018 and is projected to register an impressive cagr of 4.8% during the forecast period 2018 – 2032. the availability of a large number of small and medium-sized players, active campaigns by various vendors, and effective marketing are the major factors driving the growth of the market. the increasing demand for power tools in the italian diy sector is a major factor contributing to the growth of the market. the growing diy market in italy bolstered by customer preference for affordable furniture and home accessories is creating demand for a variety of power tools such as drills, saws, sanders, grinders, and routers. growing consumer interest in professional tools, combined with the increasing availability of these tools for both professional and hobbyist applications, is further fuelling market growth. in 2018, cordless power tools and air tools accounted for the majority of the market share, whereas corded power tools held the second spot in terms of market share. battery technology has advanced significantly over the last few years, allowing for the development of more powerful, yet lightweight cordless tools. with the improvements in performance compared to conventional machines, these tools are preferred over traditional power tools for general applications. the diy sector in italy is driven by the rising popularity of home decor. this is encouraging the sales of value-added power tools. moreover, the increased use of power tools in construction activities is likely to enhance the demand for power tools in italy in the coming years. additionally, the rise in the number of diy shops has created better visibility for the power tools, which, in turn, is expected to propel sales of power tools in the country over the forecast period. major players in the market include makita corporation, bosch limited, hitachi koki corporation, and dewalt. the manufacturers are investing heavily in the development of innovative products, research and development activities, and partnerships with distributors. both large and small-sized players are expected to benefit in the future as the market expands.
