North America Amaranth Market Outlook

north america amaranth market outlook for the period 2018 to 2032 has been promising. amaranth is a grain-like seed derived from the flowering plant of the same name, which is known to be one of the prehistoric 'four sisters,' indigenous to central and south america as well as to mexico. it became increasingly popular in health food circles in north america during the 1970s, although it has been utilized in traditional recipes in some countries for generations. growing awareness regarding its numerous health benefits and a robust presence of new products have been stimulating the demand for amaranth across north america. demand for amaranth products has grown significantly over the last few years due to its rise in popularity in health food circles. consumers are increasingly incorporating amaranth in vegan, dairy-free and gluten-free diets owing to the fact that it is high in protein and fiber, low in fat, and contains up to 10 times more calcium content than most grains. the increasing demand for plant-based proteins is further expected to boost the demand for amaranth products in the coming years. the modern processed forms of amaranth such as amaranth flour, grain, pops, and flakes have emerged in line with the growing consumer demand for convenient and healthy food options. the availability of these products in the form of snacks, breakfast cereals, energy bars, bread, and pastries has been contributing to their increasing use among health-conscious consumers. additionally, innovations of the processed forms with preferred flavours has further been increasing the popularity of amaranth products. increasing adoption by the food processing industry and the restaurant industry in producing vegan and gluten-free products has been augmenting the demand for amaranth products. the north american amaranth market outlook for the period 2018 to 2032 is optimistic, with companies such as bob's red mill, farbest, and seeds of change bolstering the market with their continual research in creating better value-added products to meet the dynamic consumer preferences. rising health consciousness, along with an increased adoption rate of vegan, gluten-free, and dairy-free diets are expected to extend further market opportunities for amaranth products in the united states, canada, and mexico.