Russia Ice Cream Market

russia's ice cream market has been traditionally dominated by unilever and wimm bill dann with the two companies accounting for nearly 65% of the overall market share. this share has been relatively consistent over the past few years with steady growth in volume but tempered by the generally underdeveloped infrastructure in many parts of the country. however, recent changes in the market and a drive by smaller companies to diversify and offer more specialized flavors and formats have caused a shift in the market share with some newer entrants making significant gains in recent years. companies such as seven-up, morozoff, and rotosoft have made strides in the market place with high quality offerings and low unit prices. the trend towards diversification has also allowed smaller companies to thrive where traditionally they had to compete with larger organizations on product offerings. this has lead to increased competition in the sector and a material shift in the market shares in recent years. looking towards the future, the outlook for the market is very positive as the infrastructure and retail sector continue to expand and as consumers continue to demand more innovation and value for their frozen desserts. particular opportunities exist in gelato as there is high demand for more specialized flavors while also entry as the category tends to be dominated by a few key players with high market shares. overall, russia's ice cream market appears to be in a good position for the future with a stable market share driven by continued innovation in flavor and format. the competitive landscape is also favorable with some newer entrants leading the way in terms of close-to-consumer offerings and retail penetration. the outlook for the market for the foreseeable future appears to be very promising and those companies that capitalize on their opportunities in this arena will be rewarded handsomely.