South Africa Amaranth Market Outlook

the south african amaranth market is highly driven by the demand for natural food ingredients due to rising consumer awareness towards clean label products. amaranth is being increasingly used as a gluten-free flour substitute in various applications such as breakfast cereal, snacks, prepared food, and bakery products. other than being gluten-free, it is also an excellent source of fiber, protein, vitamins, minerals, and antioxidants. the increasing prevalence of serious health conditions such as celiac disease and wheat allergies has led to the growing preference of south african consumers for gluten-free food and beverages. the market is expected to grow further owing to the growing demand for healthy and nutritious snacks and breakfast cereals among the consumers in the country. companies manufacturing gluten-free products are also preferring to use amaranth as a major substituent in their products. this is expected to further fuel the need for the grain in the country, thus leading to an overall increased demand. in the upcoming years, the market is expected to be driven by innovation in terms of product offerings by the manufacturers. launch of fortified products as well as introduction of amaranth based snacks such as chips, flour, and pastas is expected to boost the sales of amaranth related products in the country. furthermore, government initiatives to promote awareness among the consumers regarding the nutritional benefits of traditional grains including amaranth are likely to enhance the demand for the grain at large. special pricing schemes for traditional grains such as amaranth are also expected to improve the purchasing power among the consumers, thus resulting in an increased demand for the product. in order to sustain in this competitive market, manufacturers must focus on product innovation and launching better quality products. companies should also focus on providing services such as special discounts, free trials, and home delivery to customers. this will not only help in increasing their customer base but also help in improving the overall market outlook of the product in the long-term.