US Print, Newspapers & Magazines Market Outlook

The u.s. print market has seen enormous growth over the past two decades, thanks to the advent of the internet and the subsequent explosion of digital content. the market encompasses many different areas, from newspapers and magazines to direct mail pieces and specialty publications. despite the rise of digital media, print remains an important part of a successful advertising and marketing strategy. in 2018, print advertising in the u.s. accounted for $27.6 billion. by 2032, we anticipate that the u.s. print market will continue its rebound. the newspapers and magazines market is expected to grow at a compound annual rate of 3.7% over the next 14 years. in addition, the direct mail sector is expected to remain strong as companies continue to use physical mailers to reach their target audiences. print advertising has experienced a resurgence in recent years due to a number of factors. the most notable is the increasing popularity of visual marketing. eye-catching visuals, such as infographics and graphics, have proven to be effective tools for catching reader’s attention and driving conversions. in response to this trend, many companies are turning to print media to complement their digital components. in the news segment, print-only newspapers remain, despite strong competition from digital media sources. this is due in part to tight editorial budgets, which make newsroom consolidation difficult. however, publications such as the wall street journal and new york times have managed to stay viable by focusing their editorial content on professional subjects and highly desirable readerships. for the magazines industry, meanwhile, the market is still quite healthy. readership is increasingly skewing towards high-end and luxury publications as readers seek out publications that offer unique editorial content. this trend has been bolstered by the rise of digital magazines and e-zines, which offer yet another source of interesting content. overall, it is clear that print media remains an important part of the marketing landscape. though there is competition from digital sources, the print landscape is expected to remain solid over the next 14 years. we anticipate that the u.s. print market will continue to experience moderate growth over this time, with newspapers and magazines growing at a consistent rate and direct mail continuing to be used effectively to reach customers.