Vertical: CFnBBase Year: 2018
Market Size (2018)
$100.05B
Projected (2025)
$158.47B
CAGR (2017–2025)
6.7%
Key Players
10+
The global dietary supplements market was valued at USD 1,00,051.1 million in 2018 and is expected to register a substantial growth rate of 6.85% during the forecast period. Increasing consumer inclination toward preventive healthcare is projected to act as a major driver for the growth of the global dietary supplements market. Rising health awareness among consumers of all age groups in both developed and developing economies and the increasing demand for sports nutrition products are also fuelling market growth. However, stringent government regulations are expected to restrict the growth of the global dietary supplements market during the forecast period.
The Dietary Supplements Market market is projected to grow at a CAGR of 6.7% from 2017 to 2025.
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View Subscription PlansDietary supplements are products containing essential nutrients such as vitamins, minerals, herbal and botanical extracts, amino acids, and enzymes that support good health. They help enhance bodily functions by adding to the nutrition derived from a regular diet. Dietary supplements may contain multiple nutrients or focus on a single nutrient.
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View Subscription PlansRESEARCH PROCESS
Wantstats analysis is based on interviews with industry experts who offer insight into the market structure, market segmentation, technology assessment, competitive landscape (CL), market penetration, as well as the emerging trends. Besides primary interviews (~80%) and secondary research (~20%), their analysis is based on years of professional expertise in their respective industries. Our analysts also predict where the market will be headed in the next five to 10 years, by analyzing historical trends and the current market position. Furthermore, the varying trends in segments and categories in each region are studied and estimated based on primary and secondary research.
PRIMARY RESEARCH
Extensive primary research was conducted to gain a deeper insight into the market and industry performance. For this report, we have conducted primary surveys (interviews) with the key level executives (VPs, CEOs, marketing directors, and business development managers, among others) of the major players active in the market. In addition to analyzing the current and historical trends, our analysts predict where the market is headed in the next five to 10 years.
SECONDARY RESEARCH
Secondary research was mainly used to collect and identify information useful for an extensive, technical, market-oriented, and commercial study of the global dietary supplements market. It was also used to obtain key information about major players, market classification and segmentation according to industry trends, geographical markets, and developments related to the market and technology. For this study, analysts have gathered information from various credible sources such as annual reports, SEC filings, journals, white papers, corporate presentations, company websites, international organizations, and paid databases.
MARKET SIZE ESTIMATION
Both the top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent sub-markets of the global dietary supplements market. The key players in the market were identified through secondary research, and their market contributions in the respective regions were determined through primary and secondary research. This entire process included the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to arrive at the final quantitative and qualitative data. This data has been consolidated, and detailed inputs and analysis by Wantstats added before being presented in this report. The following figure shows an illustrative representation of the overall market size estimation process employed for this study.
Base Year
2018
Historical Period
2017 – 2017
Forecast Period
2019 – 2025
Primary Interviews
150+
Historical data (2017–2018) and forecast period (2018–2025)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansNormal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Roboto Condensed"; mso-ascii-font-family:"Roboto Condensed"; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:"Roboto Condensed"; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US; mso-fareast-language:EN-US;} The global dietary supplements market is projected to register a CAGR of 6.85% during the review period. The growth of the market can be attributed to the increasing health awareness among consumers and adoption of natural plant-based supplements. Market players are expected to witness profitable growth opportunities in the global market due the growing demand for herbal dietary supplements.
The key players operating in the global dietary supplements market include Bayer AG (Germany), The Nature's Bounty Co. (US), Glanbia plc (Ireland), Herbalife Nutrition Ltd. (US), GlaxoSmithKline plc (UK), Abbott Laboratories (US), Amway Corp (US), Otsuka Holdings Co., Ltd (Japan), Nature's Way Products, LLC (US), and Living Essentials Marketing, LLC (US). The market comprises tier 1, tier 2, and local players as well. The tier 1 and tier 2 players have a global reach along with diverse product portfolios. Companies such as The Nature's Bounty Co., Glanbia plc, Herbalife Nutrition Ltd., GlaxoSmithKline plc, and Abbott Laboratories dominate the global market due to brand reputation, product differentiation, financial stability, and diversified regional presence.
The players are focused on investing in research and development and adopting strategic growth initiatives such as acquisitions, product launches, and expansions to strengthen their market position and capture a large customer base.
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New entrants in the global dietary supplements market do not face high regulatory barriers with regards to starting a new production facility. The dietary supplements market is highly lucrative with increasing consumer demand for healthy food products. However, the presence of several established players makes it difficult for new entrants to achieve economies of scale. Moreover, the key players dominate the market owing to brand recognition.
Hence, the threat of new entrants in the global dietary supplements market is expected to be moderate.
Bargaining Power of Suppliers
The suppliers in the global dietary supplements market are chemical manufacturers, traders, and laboratories. There are several suppliers readily available in the market and manufacturers have multiple options to procure raw materials. Moreover, the manufacturers tend to enter into long-term contracts with these suppliers to ensure quality and assured supply.
Hence, the bargaining power of suppliers in the global dietary supplements market is expected to be low. Bargaining Power of Buyers
The buyers are the major governing factor of the market. The buyer concentration is high and there are a number of dietary supplement brands available in the market. while there is limited product differentiation, brand loyalty among buyers tends to be high. This reduces the switching costs for the buyers.
Hence, the bargaining power of buyers in the global dietary supplements market is expected to be moderate.
Threat of Substitutes
There are no direct substitutes for dietary supplements. However, there is a high degree of internal substitution between various types of dietary supplements.
Hence, the threat of substitutes in the global dietary supplements market is expected to be low. Intensity of Rivalry
The global dietary supplements market is marked by a high intensity of rivalry. The established players in the market are targeting competitors in terms of quality and price, thus making the industry competitive and reducing profit potential for the existing firms. The key players invest in research and development to bring about innovation in their product lines and make product development a priority to meet changing consumer preferences. Also, there are various small- and medium-sized players operating in the market and an increase in consumer demand owing to rising health consciousness is driving competition.
Hence, the intensity of rivalry in the global dietary supplements market is expected to be high.
Market estimates by geography (2025)
InsightNorth America leads with $57.16B by 2025, while Asia Pacific is projected to grow fastest at a 7.3% CAGR.
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View Subscription Plans| REGION | 2017 | 2018 | 2025 | CAGR | SHARE |
|---|---|---|---|---|---|
| North America | $34.99B | $44.35B | $57.16B | 6.3% | 36% |
| Asia Pacific | $31.60B | $41.54B | $55.53B | 7.3% | 35% |
| Europe | $21.63B | $27.80B | $36.30B | 6.7% | 23% |
| Rest of the World | $5.83B | $7.37B | $9.47B | 6.2% | 6% |
| Total | $94.06B | $121.06B | $158.47B | 6.7% | 100% |
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View Subscription PlansTotal Market Size
$158.47B
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| Store-based | $125.29B | 6.6% | 79% |
| Non-store-based | $33.18B | 7.4% | 21% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytical insights on Dietary Supplements Market covering market dynamics, competitive landscape, and strategic outlook.
The Dietary Supplements Market market is projected to reach $158.47B by 2025, growing at 6.7% CAGR. The Store-based segment holds the largest share.
The global dietary supplements market is expected to register a notable growth rate during the forecast period. Increasing focus on preventive healthcare and positive outlook toward sports nutrition are the major factor driving the growth of the market. Moreover, the untapped market in various developing countries offers opportunities for growth. However, increasing awareness regarding the side effects of over-consumption of dietary supplements and stringent government regulations may hamper the growth of the market.
The adoption of healthy lifestyles by consumers across the globe is increasing at a rapid pace. The number of health-conscious people has increased in the past few years. Concerns about the rise in the occurrence of health problems such as obesity, malnutrition, and weak immune systems have also increased. Therefore, consumers are increasingly opting for preventive healthcare such as enriched food & beverages that offer health benefits and nutrition. Additionally, the proliferation of information about the positive and negative effects of various supplements is aiding consumer decision-making. A rise in the knowledge of diseases caused by deficiencies is further propelling consumers to shift to dietary supplements to prevent occurrences in busy lifestyles. Thus, increasing awareness and a growing focus on preventive healthcare products are boosting the demand for dietary supplements globally.
The demand for dietary supplements is high in the developed countries of North America and Europe. However, the products have only recently gained acceptance in developing nations such as China, India, and Brazil. The increasing incidence rate of malnutrition and various nutrient deficiencies have resulted in a focus on the recommended daily allowance (RDA) of nutrient vitamins and minerals. Moreover, the increasing health consciousness in these countries has also led to a rise in the consumption of protein. Thus, manufacturers of protein and other nutrient supplements are shifting focus to product launches that cater to the populations in untapped markets. For instance, in April 2018, the confectionery company Yupi launched its Youvit gummy vitamin in Indonesia and is planning on introducing it in other Asian countries. Additionally, the growth of the organized retail sector in countries such as India and China offer lucrative opportunities to players in the global dietary supplements market.
The use of dietary supplements is increasing among consumers and the products are widely available in a variety of shapes and flavors providing the needed nutrients to the body. However, there are certain side effects associated with the over-consumption of dietary supplements, which restrict the growth of the market. Certain fat-soluble vitamins, such as vitamins A, E, D, and K, and minerals, such as iron, can easily build up to toxic levels in the body. For instance, overconsumption of vitamin A can cause dizziness, nausea, headaches, skin irritation, and joint pain; nausea and vomiting, diarrhea, headache, rash, fatigue or weakness, blurry vision, and problems with ovaries in females or testes in males are common side effects of vitamin E overconsumption. Similarly, the overconsumption of minerals also has toxic effects on the body. High levels of selenium could lead to hair loss, gastrointestinal issues, fatigue, and mild nerve damage. Hypercalcemia is a condition in which the calcium level in the blood is above normal. The growing awareness regarding these side effects is, therefore, expected to hamper the growth of the market.
Near-term growth will likely concentrate in modular bioreactor lines and closed-system media workflows that shorten validation cycles while preserving batch traceability.
Partnerships between CDMOs and instrumentation vendors should accelerate standard datasets for comparability across sites, improving forecasting models used in capacity planning.
Longer horizon, organoid and microphysiological adoption may reshape segment mix; teams that invest early in assay interoperability and cloud QC hooks are better positioned to capture upside without fragmenting their analytics stack.
Profiles of 102 companies operating in the Dietary Supplements Market market, including revenue, employee count, and market positioning where available.
Showing 102 of 102 companies
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Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Roboto Condensed"; mso-ascii-font-family:"Roboto Condensed"; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:"Roboto Condensed"; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US; mso-fareast-language:EN-US;} Company Headquarters: New York, US Founded: 1971 Workforce: ~4,000 Company Working: The Nature's Bounty Co. (Nature’s Bounty) operates as a subsidiary of The Carlyle Group. It manufactures vitamins, nutritional supplements, herbs, sports and active nutrition products, and ethical beauty products in the US and internationally. The company offers its products under 20 different brands including Nature's Bounty, Pure Protein, Solgar, Osteo Bi-Flex, Dr.Organic, Sundown, Body Fortress, MET-Rx, and Ester-C. It offers products through retail and online stores. The company has manufacturing, packaging, warehouse, distribution, and administrative facilities across the US, Canada, and the UK. Additionally, it owns distribution offices in Spain, the Netherlands, New Zealand, and South Africa.
Company Headquarters: US Founded: 1847 Workforce: ~+79800 employees Company Working: Philip Morris International (PMI) is a leading multinational tobacco company. PMI's primary business is the manufacturing and sale of cigarettes. The company's portfolio includes renowned brands such as Marlboro, Parliament, L&M, Chesterfield, and Philip Morris. PMI has been actively investing in and developing reduced-risk products (RRPs) as alternatives to traditional cigarettes. The flagship RRP is the IQOS system, which heats tobacco rather than burning it. PMI operates in over 180 countries, making it one of the largest international tobacco companies. The company has a strong market presence in key regions, including the European Union, Asia Pacific, Latin America, the Middle East, and Africa.
Company Headquarters: Japan Founded: 1999 Workforce: ~52640+ employees Company Working: Japan Tobacco International (JTI) is one of the leading international tobacco company. JTI was formed in 1999 as a result of the privatization of the Japanese government-owned tobacco monopoly. The company operates in over 130 countries and has a strong presence in both developed and emerging markets. JTI's primary business is the manufacturing and sale of cigarettes. The company offers a wide range of cigarette brands, including Winston, Camel, Mevius (formerly Mild Seven), and LD. JTI has also ventured into the reduced-risk products market, with its Ploom Tech and Ploom S products that use heated tobacco technology. JTI has a significant global presence, with operations across Asia, Europe, the Americas, the Middle East, and Africa. The company has manufacturing facilities in various countries to cater to local demand and ensure efficient supply chain management.
Company Headquarters: United States Founded: 1985 Workforce: ~6300 employees Company Working: Altria Group Inc., formerly known as Philip Morris Companies Inc., is an American corporation headquartered in Richmond, Virginia. The company's major operations are in the tobacco and related industries. Altria's subsidiary, Philip Morris USA, is the largest tobacco company in the United States. Altria's primary business is the manufacturing and sale of cigarettes. Altria offers smokeless tobacco products, including moist snuff (Copenhagen and Skoal) and snus (Marlboro Snus). The company has a strong distribution network and brand recognition, enabling it to reach a wide range of consumers. The company owns a stake in JUUL Labs, a leading e-cigarette manufacturer, and has been involved in the distribution and marketing of JUUL products in the United States.
Company Headquarters:United Kingdom Founded: 1902 Workforce: ~52000+ employees Company Working: British American Tobacco plc (BAT) is a multinational tobacco company headquartered in London, United Kingdom. BAT operates in more than 180 markets worldwide, with a presence in both developed and emerging economies. The company has a diverse portfolio of tobacco brands, ranging from cigarettes to cigars and smokeless tobacco products. The company is also focused on harm reduction and offers a range of reduced-risk products to provide potentially less harmful alternatives for adult smokers. The company is geographically present in Europe, the Americas, Asia Pacific, Africa, and the Middle East with an employee strength of more than 52000 employees.
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Historical performance and future projections (2020–2030, USD Billion)
Market Size (USD Mn)
