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Company Headquarters: Logan, US Founded: 1977 Workforce: ~2,400 Company Working: ICON Health and Fitness is the former name of iFIT Inc. The company produces and distributes various software, and equipment associated with gym and fitness. iFIT Inc. provides a platform that offers various live workouts on demand, in addition, it also provides several recommendations associated with nutrition, active recovery, mental health, and physical fitness. iFIT Inc. has various fitness equipment such as treadmills, ellipticals, climbers, fitness mirrors, bikes, rowers, yoga equipment, strength equipment, and accessories associated with it. NordicTrack, ProForm, Weider Global Nutrition are the major brands of the company. Freemotion Fitness and Sweat are the major brands under which iFIT offers its fitness equipment, training classes, mobile apps, and other fitness accessories. The company provides a two-way and unique experience to the users owing to the fact that more than 6.4 million people are engaged with the company. iFIT Inc. has developed proprietary software that connects with the devices and makes an interactive platform for workouts. The software permits its trainers to control remotely the conditions of equipment such as speed, digital weight, resistance, and inclination during the live-streamed sessions that result in an interactive, and touchless workout experience. The software of the company connects to the TV app, phone, or tablet. The company also provides classes such as explore classes, progressive series, google maps, iFIT Mind, global workouts, studio classes, Challenges, live events, cooking classes, and trainers. NordicTrack is one of the leading brands for ellipticals, and treadmills, that offers a complete and synergistic fitness experience to consumers across the globe. NordicTrack provides a new level of interaction with the help of machines that are controlled digitally by the trainers.
Company Headquarters: New York, USA Founded: 2012 Workforce: ~4465 Company Working: Peloton Interactive, Inc. (Peloton) is one of the globally leading providers of interactive fitness solutions in combination with technology and media services. The company has well-trained coaching professionals who help in delivering strength training, meditation, yoga training, barre, and various exercises. The company has a client base of around 6.9 million members and has reached 8,000 locations in the commercial and hospitality market. Connected fitness products and subscription segments are the two broad operating segments reported by the company for accounting purposes with connected fitness products covering the revenue recognized through the sales and service of fitness products, apparel, warranty services, delivery, and installation services. Whereas the subscription segment reports the cost and activities related to the subscription of the Peloton Digital Subscription and connected Fitness Subscription. The company has created original workout videos covering around fourteen different styles of fitness and wellness training with the help of 54 instructors. The company follows a multi-channel distribution strategy for the trade of its equipment in the global market comprising inside sales and e-commerce through the company’s own online websites, showrooms, and other retail stores. The company has around 135 retail stores across the global markets majorly located in lifestyle centers, premium street locations, and malls. Peloton has around 13 employee resource groups as part of its human resource management including ACE@Peloton for the Asian community, Black@Peloton, LHIT@Peloton for Hispanic/Latinx in the Tech department, Peloton Pride + Allies, the Parenthood Journey, the Women’s Alliance, Veterans@Pelotn, and Thrive apart from regular training and engagement in company operations. To ensure a personal connection with the customers the company instructors who are part of the training workout videos attend homecoming events of the members which helps in fostering better customer relationship management.
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