Fitness App Market

The global fitness app market was valued at USD 44.46 billion in 2019 and is expected to register a CAGR of 31.25% during the forecast period. The market is driven by increased use of mobile applications and the rising adoption of sports and fitness applications for monitoring activities and heart rates. Frequent and regular workout activities to prevent diseases and the need to maintain a healthy weight and relieve symptoms of depression and anxiety are increasing in the urban population. This has led to an increased demand for various types of fitness apps. This, in turn, is creating significant opportunities in the global fitness market.

There are a large number of players operating in the global fitness app market. All these players are competing with each other based on the features, ease of use, price, and availability. Also, many fitness and health app users are loyal to their brand. This, in turn, has led to investment by fitness app players in effectively creating a strong brand name in their respective markets. Some of the key fitness app brand are Under Armour, Lenovo, Google Inc., TomTom, Adidas AG, and Nike Inc.

At present, in the fitness app market, workout and weight loss apps are hugely popular. This trend can be attributed to wearables like fitness bands, which encourage users to track their weight or exercise daily. Fitness app usage correlates strongly with seasonal workout habits. For instance, during the holiday season, there is a lowest workout activity. However, by a peak in January (after people have made their New Year’s resolutions), people tend to focus on health and fitness, thereby increasing the demand for such apps. Similarly, summer is a popular time when people are accessing health and fitness apps. According to a study conducted by Flurry (American mobile analytics, monetization, and advertising company), approximately 73% of the number of users studied in the survey use health and fitness apps for workouts and weight loss and around 21% of them use fitness apps for general health analysis.

Overall, the global fitness app market is expected to witness substantial growth during the forecast period due to continuous demand for such apps in developing regions as well.