Vertical: CFnBBase Year: 2021
Market Size (2021)
$40.38B
Projected (2030)
$66.85B
CAGR (2020–2030)
5.4%
Key Players
10+
Sunglasses are a type of protective eyewear made primarily to keep the eyes from being hurt or damaged by intense sunlight and other high-energy visible light. The existence of spectacles or glasses with colored, polarized, or darkened lenses allows them to occasionally serve as a visual aid as well. They also went by the name "sun cheaters" in the early 20th century. The frame, temples, and lenses are the three components that make up a pair of sunglasses. The nose pad, bridge, and a portion of the hinge are only a few of the components that make up the frame. The other part of the hinge is located on the temples, and it is screwed, glued, or heated to the frame. A finished pair is manufactured by independently fabricating each component before being put together.
Based on product type, the polarized segment accounted for a market share of 31.28% in 2021 and is expected to exhibit a CAGR of 6.36% during the forecast period. This is mainly owing to the growing consumer’s preference for polarized sunglasses owing to the growing benefits provided by it such as clear vision especially in bright light, reduced glare and reflection, reduced eyestrain, increased contrast, and minimal color distortion is likely to accelerate its market growth.
Based on category, the sports segment accounted for a market share of 14.72% in 2021 due to the growing innovations by the key players in this segment. For instance, in April 2022, Hans Anders launched new sports eyewear brand Driive with DSM bike team.
Based on gender, the male segment accounted for a market share of 41.09% in 2021 due to the increasing popularity of various types of sunglasses among men such as square wire frames, aviator sunglasses, eco-friendly sunglasses, sporty wraparound sunglasses, sunglasses with minored or tinted lenses, retro round sunglasses are set to positively influence its market growth.
Based on the distribution channel, the supermarkets & hypermarkets segment accounted for a market share of 27.33% in 2021 and is expected to exhibit a CAGR of 5.91% during the forecast period owing to the wide availability of products over here, eventually increasing consumers purchasing power.
The key factors driving the growth of the sunglasses market are the large pool of people suffering from cataracts and growing innovations by the major players. However, the high cost of raw materials is expected to restrict the market's growth during the forecast period. Furthermore, strategic mergers and acquisitions are anticipated to create growth opportunities for the market.
The Sunglasses Market market is projected to grow at a CAGR of 5.4% from 2020 to 2030.
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View Subscription PlansThe first sunglasses were invented by James Ayscough that were fitted with blue or green lenses. These sunglasses used the same optics found in microscopes to fix visual impairments related to color blindness and depth perception.
Sunglasses are a type of eyewear used to shield the eyes from too much sunshine. Since eyes are so sensitive to light, overexposure to radiation in the visible and nonvisible spectra can quickly cause damage. While prolonged exposure to bright sunlight can result in pain, headaches, or even irreversible damage to the lens, retina, and cornea, it can also be more than just a distracting inconvenience. A momentary loss of eyesight from excessive sun exposure is known as snow blindness or welders' flash. Cataract development and a loss of night vision are long-term impacts. UV light, which essentially burns the cornea's surface in both instances, is to blame for the harm. Moreover, the growing popularity of sunglasses among the population coupled with the increasing awareness regarding eye care and increasing sales is likely to boost its market growth. Besides this, the recent innovations by major players operating in various regions are likely to fuel its market growth. For instance, in May 2021, Glare Guard launched a wide range of anti-sun glare products in order to protect millions of people in the U.S. as well as other parts of the world to protect their eyes from harmful ultraviolet rays of the sun.
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View Subscription PlansThis report applies a rigorous multi-stage research process combining primary interviews, secondary data sources, and bottom-up market modelling to ensure accuracy and completeness across all segments and geographies.
Base Year
2021
Historical Period
2020 – 2020
Forecast Period
2022 – 2030
Primary Interviews
150+
Historical data (2020–2021) and forecast period (2021–2030)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansThe sunglasses market is projected to register a CAGR of 6.14% during the review period. The key factors driving the growth of the sunglasses market are the large pool of people suffering from cataracts and growing innovations by the major players. However, the high cost of raw materials is expected to restrict the market's growth during the forecast period. Most companies in the market focus on expanding operations across regions, augmenting their capabilities, and building strong partnerships. The growth of market players is dependent on market conditions, government support, and industry development.
The key players operating in the sunglasses market include EssilorLuxottica (France), Safilo Group S.P.A (Italy), LVMH (France), Fielmann AG (Germany), Marcolin SPA (Italy), De Rigo SPA (Italy), NIKE, Inc. (US), Adidas (Germany), Decathlon (France), and Under Armour, Inc. (US), dominates the market due to brand reputation, product differentiation, financial stability, and strong distribution network. The players are focused on lowering their environmental footprint and investing in research and development along with strategic growth initiatives such as acquisitions and product launches to strengthen their market position and capture a large consumer base.
The benchmarking is done by assessing the product breadth & price range offered; operating locations globally; strategic partnerships, collaborations, and M&A carried out by the company in the sector; and product and based on the years of experience in the industry.
Bargaining Power of Suppliers
The raw material in the global sunglasses market includes lenses, frame and many more. The presence of many suppliers across the globe tends to lower the bargaining power of suppliers in the global sunglasses market. For example, Delmarchio Eyewear Pvt Ltd, which is run by a group of professionals with over 27 years of combined expertise in the global eyewear industry. The company has obtained the licence for its well-known brand "Winning Looks," and is currently serving as its exclusive distributor in India and Bhutan. The Delmarchio team closely collaborates with producers and designers in China, Germany, Italy, and the U.S.A. to create the brand's outstanding designs of the highest calibre. Moreover, market players enter into partnerships and agreements with raw materials producers and suppliers to ensure a continuous, uninterrupted supply. This strategic move and/or backward integration by manufacturers gives them an upper hand while reducing the bargaining power of suppliers.
Hence, the bargaining power of suppliers in the global Sunglasses market is expected to be low.
Bargaining Power of Buyers
The presence of several established sunglasses manufacturers operating in the region, increases availability and the switching costs for buyers. For instance, Under Armour is a sports equipment that develops sunglasses, footwear, sports, casual apparel, and accessories. The company has registered trademarks around the world including Under Armour, Heatgear, Coldgear, Hovr, and the Under Armour UA logo. The company's product range consists of apparel, footwear, and accessories for men, women, and youth. This results in the higher bargaining power of buyers. The number of buyers in the global market is high and diversified, due to which manufacturers provide products with differentiated and innovative features.
Hence, the bargaining power of buyers in the global Sunglasses market is expected to be high.
Threat of New Entrants
Moderate capital investments required to produce sunglasses with innovative features favor the entry of new players in the global sunglasses market. The established players in the market act as a challenge for new entrants to establish their brands. For instance, Luxottica is one of the largest eyewear manufacturers that creates many of the most well-known brands of sunglasses, including Ray-Ban, Oakley, Prada, and Michael Kors. However, the fluctuating prices of raw materials also exert an entry barrier. Thus, the threat to new entrants in the global sunglasses market is expected to be moderate during the forecast period.
Hence, the threat of new entrants in the global Sunglasses market is expected to be moderate.
Threat of Substitutes
There is a substitute for sunglasses i.e., contact lenses. Contact Lenses are thin, clear plastic disks worn by an individual to improve its eye vision. In addition, contact lenses are usually of two types hard contact lenses and soft contact lenses. Thus, the threat of substitutes in global sunglasses market is expected to be high during the forecast period.
Hence, the threat of substitutes in the global Sunglasses market is expected to be high.
Intensity of Rivalry
A high intensity of rivalry marks the global sunglasses market due to the presence of numerous local and global manufacturers. The established players in the market are targeting competitors in terms of quality, price, and product differentiation, thus making the industry competitive and reducing profit potential for the existing firms. The key players invest in product development by introducing various sunglasses to bring about innovation in their product lines and meet changing consumer preferences.
Hence, the intensity of rivalry in the global sunglasses market is expected to be high.
Market estimates by geography (2030)
InsightNorth America leads with $30.19B by 2030.
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View Subscription Plans| REGION | 2020 | 2021 | 2030 | CAGR | SHARE |
|---|---|---|---|---|---|
| North America | $17.44B | $21.04B | $30.19B | 5.6% | 45% |
| Europe | $11.23B | $13.30B | $18.74B | 5.3% | 28% |
| Asia Pacific | $5.27B | $6.10B | $8.38B | 4.8% | 13% |
| Rest of the World | $5.56B | $6.68B | $9.54B | 5.6% | 14% |
| Total | $39.48B | $47.11B | $66.85B | 5.4% | 100% |
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View Subscription PlansTotal Market Size
$66.85B
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| Non-Polarized | $45.55B | 5.3% | 68% |
| Polarized | $21.30B | 5.6% | 32% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytical insights on Sunglasses Market covering market dynamics, competitive landscape, and strategic outlook.
The Sunglasses Market market is projected to reach $66.85B by 2030, growing at 5.4% CAGR. The Non-Polarized segment holds the largest share.
The global sunglasses market is projected to witness significant growth during the forecast period, exhibiting a CAGR of 6.14% during the forecast period. The key factors driving the growth of the sunglasses market are the large pool of people suffering from cataracts and growing innovations by the major players. However, the high cost of raw material is expected to restrict the market's growth during the forecast period. Furthermore, strategic merger and acquisition are anticipated to create growth opportunities for the market.
The large pool of people suffering from cataracts coupled with the growing benefits provided by sunglasses such as protecting the eyes from UV exposure, polarized lenses which further reduce the intense glare projected by surfaces such as water as well as pavement, and many more have eventually contributed to its market growth. The clouding of the eye's lens, or cataract, causes a reduction in vision. Cataracts can harm one or both eyes and frequently progress slowly. Colors that have faded, hazy vision, haloes around lights, difficulty with bright lights, and difficulty seeing at night are just a few symptoms. Driving, reading, or recognising faces may become challenging as a result. Cataracts are most frequently brought on by aging, although they can also develop as a result of trauma or radiation exposure, be present at birth, or develop after eye surgery for another issue. Diabetes, tobacco use, extended sun exposure, and alcohol are risk factors. The fundamental mechanism includes protein or yellow-brown pigment clumps building up in the lens, which decreases light transmission to the retina at the rear of the eye. An eye exam is used to make the diagnosis.
For instance, according to the World Health Organization (WHO), cataracts are the primary global cause of blindness. Cataracts are the cause of about 51% of blindness cases worldwide. Approximately 20 million people, in all. In addition, according to National Eye Institute (NEI), an estimated 24.4 million Americans aged 40 or older are affected by cataracts. Furthermore, roughly 50% of Americans aged 75 and older have cataracts. Hence, the growing number of people suffering from cataracts coupled with the increased awareness among consumers regarding the benefits associated with wearing sunglasses is expected to positively influence its market growth.
The sunglasses market is almost saturated with the presence of established brands, who compete against each other intensely to secure a larger customer base. Furthermore, mergers and acquisitions are gaining traction in the field of the sunglasses market. In the last few years, the sunglasses market has witnessed quite a few strategic mergers and acquisitions which assist in driving the market growth. For instance, in November 2020, Goodr, a manufacturer of stylish, practical, entertaining, and reasonably priced sunglasses for sports and active lifestyles, and CLG, a premier North American esports organization, established a marketing partnership that designates Goodr as an Official Partner for all CLG teams. Under this, CLG and Goodr will launch a joint venture to produce CLG-branded sunglasses for the game Goodr eyewear line. Furthermore, in July 2022, Lenskart acquired a significant interest in the Japanese D2C eyewear company Owndays. With the acquisition, one of Asia's leading online eyewear retailers will be born. Under this acquisition, Lenskart will expand its presence in 13 Asian markets, including India, Singapore, Thailand, Taiwan, the Philippines, Indonesia, Malaysia, and Japan. Thus, the constant strategic mergers and acquisitions taking place in the sunglasses industry among the luxury sunglasses giants across the globe have created lucrative opportunities for players in the global sunglasses market.
The raw material used for the manufacture of sunglasses usually includes injected plastic or acetate. While acetate frames are carved from acetate planks, plastic sunglasses are molded. Cotton is used to make cellulose powder, which is then processed with acid to create the raw material for acetate, which is finally pressed into planks. Moreover, the high cost of raw materials such as acetate is likely to increase the overall price of sunglasses which in turn may limit its market growth. For instance, in October 2021, Celanese Corporation, a global chemical, and specialty materials company announced that it would raise the prices of all acetate tow product grades marketed internationally will increase by USD 0.40/kg. This is mainly owing to the number of challenges which are being faced by the manufacturers such as new regulatory and legislative restrictions which have further increased the complexity of manufacturing and portfolio restrictions leading to high utilization rates, and logistics complexities including equipment and operator availability have added-cost and lead time uncertainties, which has further led to an increased cost of acetate. Hence, the high cost associated with the manufacture of sunglasses is likely to limit its market growth during the forecast period.
The stringent laws imposed by various government bodies may serve as a challenge for the sunglasses market. For instance, sunglasses, eyeglass frames, eyeglass lenses, and magnifying eyeglasses are medical devices that are exempt from submitting a 510(k) Premarket Notification to the Food and Drug Administration (FDA). Despite the 510(k) exemption for certain devices, various other FDA requirements still apply.
The FDA requires U.S. producers and first distributors (importers) to register their business.Foreign manufacturers must designate a United States Agent and register their business with the FDA.Device producers must register with FDA. Manufacturers must adhere to the 21 CFR 820 Quality System (QS) criteria.According to 21 CFR Part 801.410, the lens for eyeglasses and/or sunglasses must be certified as impact-resistant.
Furthermore, failure to comply with above all requirements may result in detention of the device at the U.S. port of entry. Hence, such laws laid by the government bodies are likely to serve as a challenge for sunglasses manufacturers, which in turn would limit the market growth.
The advent of the global pandemic, COVID-19, has resulted in a global crisis. The pandemic, affecting many nations throughout the world, has already impacted the global economy and is likely to cause chaos, leading to global revocation. People's life has been entirely turned upside down by the COVID-19 outbreak, owing to its growing cases every day. Different industries are affected by COVID-19 differently. Every area of the economy experienced growth after the pandemic. This pandemic has impacted the commodity market in numerous ways. However, various initiatives were taken by the government bodies in various regions worldwide to recover the country from post-pandemic. For instance, in May 2020, the US government invested USD 2.2 trillion economic rescue package for U.S. businesses affected the most during the pandemic, including the automotive sector. A few impacts of the outbreak on the Sunglasses market have been discussed below.
The COVID-19 outbreak has influenced the whole production process, from the procurement of raw materials to production, packaging, and distribution. The whole production process for the sunglasses sector has suffered because of the outbreak. Providing sunglasses to various consumers has been delayed because of lockdown restrictions make it more difficult to transfer the raw materials required to create them. Both domestic and international companies provide the basic materials used to make sunglasses. Due to the necessity of sealing international borders, low quantities of these sunglasses were being produced. Delivering manufacturing units to stores has become more challenging for distributors due to lockdown restrictions. Even though there is a huge demand for sunglasses worldwide, the sectors are all experiencing major shortages.
The whole supply chain has been severely affected owing to the covid-19 pandemic as most of the sunglasses manufacturers were from China. For instance, according to Wantstats analysis, the majority of sunglasses producers in the world are located in China, where there are more than 6,000 sunglasses manufacturers. The COVID-19 outbreak, also known as the Coronavirus, has made it clear that Chinese sunglasses producers have a significant impact on the global supply chain for sunglasses. Wenzhou, Taizhou, Danyang, Shenzhen, and Xiamen are the main manufacturing locations. Swimming goggles, safety glasses, ski goggles, eyeglass frames, contact lenses, and many other forms of eyewear are produced in China. Despite there being a global need for sunglasses, among the male, female, unisex are suffering from severe shortages. However, as the covid-19 cases are decreasing, things are turning normal as well as positively impacting the supply chain.
The prices of sunglasses have been stable for the last few years. Although the outbreak has impacted sunglasses prices, the prices are expected to spike post-lockdown. The manufacturers are expected to increase sunglasses prices due to the increased operational and raw material costs and to make up for the losses caused due to the outbreak. Also, they might not provide any discounts and offers on sunglasses to stabilize the profit margins.
When COVID-19 was originally discovered in March 2020, numerous nations decided to restrict international travel. Therefore, most of the populace was urged to remain inside and conduct business from home. Due to several factors, the sales of sunglasses demand have decreased.
According to Euromonitor International, the UK sunglasses industry will recover to pre-COVID-19 levels of sales starting in 2023, as the economy improves and customers feel more comfortable making in-store purchases. Unrelated tech startups will become more competitive with established sunglasses manufacturers as they look for chances outside of their usual industry.
With lockdown restrictions of many retail stores across the globe, many manufacturers of sunglasses are expected to move into the online/e-commerce channels. E-commerce channels are proving to be a life saver during these tough times. Individuals are also well accepting this move as they feel safe instead of going out to retail stores to buy sunglasses and increase the chances of getting infected from coronavirus. This is evident from the fact that many e-commerce channels have witnessed triple-digit growth rates in sales of various sunglasses. For instance, according to Wantstats analysis, in 2021, it is anticipated that internet sales will account for 11% of all eyewear market sales. In 2018, the United States generated USD 31 billion in market sales, which was followed by Europe. Hence, under the current scenario, sunglasses manufacturers are expected to have lucrative growth opportunities. Individuals across the globe are also anticipated to perceive online channels to be a safer mode for purchasing sunglasses for personal use. This is expected to create a long-lasting opportunity for online channels to increase their shares of sales in the coming years.
The first quarter of the year 2020 did not witness any shortages or delays that could affect the sales or shipments to customers. However, the period also witnessed a broad number of governmental and commercial impacts, including business slowdowns or shutdowns and significant travel restrictions. These events led to a significant decline in both global economic activity and financial market valuations. As a result, the company's manufacturing sunglasses have not only witnessed operational disruption but also adversely impacted the customer demand primarily in the Asia-Pacific.
Profiles of 102 companies operating in the Sunglasses Market market, including revenue, employee count, and market positioning where available.
Showing 102 of 102 companies
Company Headquarters: Longarone, Italy Founded: 1978 Workforce: ~3,158 Company Working: De Rigo SPA is involved in the manufacturing, designing, and distribution of eyewear and sunglasses, it is a family-owned business. The company has a presence in over 80 countries, owing 18 branches, and 100 independent distributors across global which includes France, United States, Portugal, Brazil, Japan, China, Dubai, Australis, Croatia, Spain, Turkey, Germany, Hong Kong. Few of the companies distribution channel are General Optical, Mais Optical, Boots Opticians, and Opmar Optik. The brand portfolio that are owned by company are Police, Lozza, Sting, Yalea and other licenced brand that company owns are Aramis Eyewear, Chopard Eyewear, Escada, Fila Eyewear, GAP, Furla, Jones New York, Lucky Brand, and many more.
Company Headquarters: Longarone, Italy Founded: 1961 Workforce: ~5,000 Company Working: Marcolin SPA (Marcolin) is engaged in the eyewear industry that manufactures and designs sunglasses & optical frames for most of the brands in the sector. The companies brand portfolio includes Adidas Originals, Adidas Sport, Bally, Barton Perreira, BMW, Gant, GCDS, Guess, Longines, Marciano, Max Mara, Max&Co, Moncler Lunettes, Omega, Pucci, Swarovski, Timberland, Tod’s, Tom Ford, Web Eyewear, Zegna. The company has 150 distribution partners in more than 125 countries, 14 branches, and two joint ventures. The company has several subsidiaries that handles distribution in Europe, US, and branches in Brazil, & Hong Kong.
Company Headquarters: Hamburg, Germany Founded: 1972 Workforce: ~22,000 Company Working: Fielmann AG (Fielmann) is a family-owned business engaged in the manufacturing of glasses, contact lenses, and related eyewear products. It has an omnichannel business model covering digital sales channels, with more than 900 branches. The company supplies sunglasses, glasses, contact lenses, and hearing aids. The company operates through various subsidiaries and retailers across Germany, Switzerland, Luxembourg, the Netherlands, and Poland. The company owns various brands of sunglasses which includes, Adidas, Alexander McQueen, Bogner, Bolle, Boss, Botaniq, Burberry, Calvin Klein, Carolina Herrera, Carrera, Chiara Ferragni, Chleo, Converse, Cebe, David Beckham, Davidoff, Diesel, DKNY, Dsquared2, ell, Emporio Armani, Ermenegildo Zegna, Escada, Esprit, Fell Man, Fila, Furla, Gant, Givenchy, Gucci, Guess, Hackett, Hugo, Humphrey’s, Isabel Marant, Jaguar, Yup, Julbo, Karl Lagerfeld, Kate Spade, Kenzo, Lacoste, Levi’s, Liu Jo, Lozza, Marc Jacobs, Max Mara, Mexx Eyes, Nike, Pepe Jeans, Ray Ban, Smith, Woodland, and more.
Company Headquarters: Padua, Italy Founded: 1934 Workforce: ~4,545 Company Working: Safilo Group S.P.A (Safilo) is a manufacturer and designs sunglasses & optical frames, helmets, goggles, and sports glasses. The company has a global presence with its own production facilities, showrooms, offices, and design studio in Milan, New York, Padua, Hong Kong, and Portland, with 40 subsidiaries in 40 countries, and a network of more than 50 qualified partners over 70 other countries. The company has its own brand portfolio with more than 30 brands, the portfolio covers all consumer segments, from Fashion Luxury with Boss, Carolina Herrera, Jimmy Choo, Isabel Marant, Missoni, PORTS, Moschino, Lifestyle with Carrera, Chiara Ferragni, Dsquared2, Eyewear by David Beckham, Marc Jacobs, Levi’s, Tommy Hilfiger, Tommy Jeans, kate spade new york, Banana Republic, Fossil, HUGO, Juicy Couture, Liz Claiborne, Love Moschino, M Missoni, Pierre Cardin, and rag&bone, and Sports & Outdoor includes Smith and Under Armour, Mass Cool segment which covers Blenders, Havaianas, Polaroid, Privé Revaux and Seventh Street.
Company Headquarters: Charenton-le-Pont, France Founded: 2018 Workforce: ~ 1,80,000 Company Working: EssilorLuxottica the group develops, designs, and manufactures ophthalmic lenses, frames, and sunglasses. In 2018, Essilor International SA (France) and Luxottica (Italy) have been merged together and have been named EssilorLuxottica in the eyewear industry. The company has two complementary competence that is one is advanced lens technologies, and the other one is distinctive eyewear. The company has 70 manufacturing plants for frames, and 85 manufacturing plants for the lens. In 2021, the company GrandVision officially became part of EssilorLuxottica. Grand Vision is an optical retailer with more than 7,200 stores, in more than 40 countries and has an omnichannel platform that provides services for eyecare along with eyeglasses, sunglasses, contact lenses, and eyecare products. The brand portfolio that the company owns is Alain Mikli, Armani Exchange, Arnette, Barberini, Bolon Eyewear, Burberry, BVLGARI, Chanel, COACH, Costa Del Mar, Dolce & Gabbana, Emporio Armani, Foster Grant, Michael Kors, Molsion Eyewear, Oakley, Oliver Peoples, Persol, Polo Ralph Lauren, PRADA, Ray-Ban, Tiffany & Co., Tory Burch, Versace, and Vogue Eyewear.
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Historical performance and future projections (2020–2030, USD Billion)
Market Size (USD Mn)
